Paid Media Strategist

hace 3 meses

Buenos Aires, Argentina ClickGUARD Inc. A tiempo completo

**About Us**

ClickGUARD is the industry-leading solution for optimizing PPC advertising against illegitimate clicks. Our automated solution detects, blocks, and reports fraudulent activity in real-time, ensuring effective use of your advertising budget. We offer customizable click fraud protective measures and a user-friendly interface to control the level of protection for your advertising campaigns. With half a billion saved for thousands of clients since 2016, ClickGUARD helps you achieve quality traffic to outperform your competitors.

**How we work**
We focus on talent rather than location to hire the very best for every role. Open communication is vital, and we use the best tools to collaborate efficiently. We are a remote-first company where everyone has the autonomy to create their best work.

**The Position**:
We are seeking a talented and results-oriented Paid Media Strategist & Product Specialist to join our growing team. In this role, you will be at the crossroads of **product marketing and product development**. Your deep knowledge of media buying, PPC platforms and strategic mindset will be essential for marketing our product effectively, improving it based on customer feedback, and ensuring we stay competitive in the fast-evolving paid media landscape.

This position is ideal for a Paid Media Strategist with experience in SaaS AdTech, covering everything from campaign development to **media-friendly content creation**. Prior experience working with B2B tech companies and a strong understanding of B2B marketing dynamics are essential.

**Key Responsibilities**
**1. Product Advocacy & Development**
- **Voice of the Customer**: Gather feedback from users, prospects, and industry experts to inform the product roadmap and recommend new features or enhancements.
- **Translate Insights into Product Features**: Collaborate with engineering to translate customer feedback, market demands, and industry trends into actionable product features.
- **Product Evangelism & Education**: Create media friendly educational and promotional content (e.g., videos, presentations, guides, webinars) to help customers understand and maximize product value.
- **Market & Competitive Analysis**: Stay up-to-date with PPC trends and competitor offerings to identify gaps and drive product enhancements.

**2. Collaborate with Engineering for Product Innovation**
- **Engineering & Product Team Support**: Participate in product planning sessions and feature validation to ensure the product meets customer needs and stays competitive.
- **Seamless Communication**: Maintain alignment between engineering, product, and marketing to deliver on product goals and enhance customer experience.
- **Customer Success & Community Engagement**: Regularly engage with customers and the broader PPC community to build relationships and foster product loyalty.

**3. Customer Engagement & Growth**
- **Client Communication**: Actively communicate with customers through calls, surveys, and community events to understand challenges and advocate for solutions.
- **Success Metrics & Use Cases**: Work with the Customer Success team to track KPIs and best practices, highlighting them in marketing efforts.
- **Community Building & Networking**: Build ClickGUARD’s presence in PPC communities, fostering connections with influencers and power users.

**Qualifications**
- **PPC Experience**: 3+ years managing PPC campaigns (Google, Meta, LinkedIn, etc.) with a strong grasp of platform mechanics and optimization strategies.
- **Content Development**: Experience creating educational social media content videos, case studies, webinars, and guides to communicate product value effectively.
- **Customer-Centric Mindset**: Proven ability to empathize with customer challenges and advocate for solutions.
- **Analytical & Data-Driven**: Strong ability to interpret data and market trends to inform product and marketing decisions.

**Bonus Points**
- Experience in **SaaS** within **AdTech/MarTech**.
- Active member of **PPC**, **AdTech**, or **digital marketing communities** (e.g., LinkedIn groups, online forums, Slack communities).
- Previous experience working closely with **product/engineering teams**.

**What's in it for you?**
- Competitive salary
- Work that fits your personality and lifestyle.
- Your hours are flexible, and so is your vacation.
- Any equipment/software/tech that you need to do your job.
- You can work from anywhere in the world - We work remotely

**How to apply**

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic.fa

**How to apply**

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other charac

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