Ad Operations and Media Buy Manager
hace 1 semana
**Who we are - **We are web-based video-on-demand networks with a focus on adult entertainment based out of Downtown Miami.** **We are a group of creative souls with diverse backgrounds. If you are also a true believer of work hard & play hard, this is the place to be. At Charged Media, you will enjoy a fun & casual environment, team-building retreats, startup spirits, and great benefits.
**What we do -** We discover what excites the world and deliver it seamlessly to our members We are the creators of top sites you know and love. We are leading the industry by using cutting-edge technologies to deliver top-quality content. Our content and websites are published exclusively and enjoyed by millions of fans worldwide.
**What we are looking for - **Paper Street Media Media, LLC is hiring for an **Ad Operations and Media Buy Manager** to join our dynamic sales team. As the Ad Ops and Media Buying Manager, you will be responsible for overseeing the implementation, optimization, and reporting of digital advertising campaigns across various platforms. Your strategic insights and meticulous attention to detail will drive the success of our digital marketing efforts, ensuring maximum ROI and customer acquisition.
- The job will expose you to the content of adult nature. If this is something you are not comfortable with please do not apply._
**Key Responsibilities**:
- Manage end-to-end digital advertising campaigns, including campaign setup, optimization, and performance analysis.
- Implement tracking pixels, tags, and other ad-serving technologies to ensure accurate campaign tracking and attribution.
- Collaborate with creative teams to develop effective ad creatives and landing pages that drive conversions.
- Own the relationship with agency partnerships for media buying efforts and collaboratively develop success.
- Develop strategy, planning, and execution for internal media buying efforts.
- Lead operations, training, best practices & ideal implementation of ad server platform across all avenues it’s used.
- Monitor campaign performance metrics and KPIs to identify areas for improvement and implement optimization strategies.
- Conduct A/B testing and other experiments to optimize ad creatives, targeting, and bidding strategies.
- Stay updated on industry trends and best practices in digital advertising and media buying.
- Perform other duties as required or assigned.
**Requirements**:
- Bachelor’s degree in Marketing, Advertising, Business Administration, or related field; or equivalent experience.
- Proven experience (5+ years) in ad operations, media buying, or digital marketing roles.
- Deep understanding of ad tech platforms (e.g., Google Ads, Facebook Ads Manager, DSPs).
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent project management skills and the ability to manage multiple campaigns simultaneously.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
**Nice-to-Have Skills**:
- Experience with programmatic advertising platforms and RTB (Real-Time Bidding).
- Experience within the adult entertainment industry.
- Photoshop / Premiere / After Effects experience.
- Familiarity with data visualization tools (e.g., Google Data Studio, Tableau).
- Familiarity / experience with EOS.
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