Sr Digital Marketing Analyst

hace 1 semana

Capital Federal Buenos Aires, Argentina Amex A tiempo completo

**You Lead the Way. We’ve Got Your Back.**

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

**How will you make an impact in this role?**

We seek creative and innovative people, who are willing to join us in the challenges of the business and are committed to providing superior service. **In this opportunity the company is looking for a Sr Marketing Analyst - Interactive to perform in the Intl Consumer Services business unit of American Express.**

This position will be responsible to develop and manage the consumer digital strategy integrating platforms and channel development, as well as creating synergies through our existing online capabilities (DTW - Drive to web) and improving our online Metrics.
- **Main Responsibilities**:

- Develop and implement consumer digital strategy integrating platforms and channel development
- Design and deploy the annual digital marketing plan to increase Online Customer Penetration through marketing initiatives and leveraging internal channels.
- Be accountable for owning and implementing business process improvements to enhance efficiencies, quality, and customer experience.
- Lead and support end to end projects with smooth and efficient delivery and solid focus on requirements, timelines, and end user experience.
- Provide forward thinking, intuitive and innovative solutions that challenge the status quo to ensure an exceptional clients’ and colleague experience.
- Providing business analysis, financial assessment, decision support, and project analytics for the evaluation of enhancement opportunities and project objectives.
- Develop and maintain strong working relationships with Operations, Business Partners and with other key stakeholders - influence others in developing new ideas and concepts - collaborate on project strategy & execution
- Communicate effectively at all levels with internal partners and stakeholders
- Write Business Requirements and Support the User Acceptance Testing to ensure the product delivered meets the business needs
- Continuous analysis of market trends, to identify new digital business opportunities.
- Agency and Budget Management.

**Skills & Qualifications**:

- University degree or equivalent combination of education and business in related field required.
- Proven experience in Process Management and Digital Products with track record in defining winning product constructs and delivering a product vision and strategy.
- Proven experience in Digital Marketing with understanding of rapid and iterative software development methodologies.
- Knowledge about SEO, Google tools, HTML and APIs understanding.
- Mobile and capabilities development experience.
- Strong analytical skills (link consumer behavior with business results impact).
- Effective at driving collaboration, influencing and working with cross-functional partners at all levels (locally and internationally).
- Ability to present complex information clearly to groups and individuals.
- High proficiency in Microsoft Word, Excel and PowerPoint required.
- Self-motivated, self-managing and personal discipline skills are essential.
- Strong driver of results and speed to market focus.

At American Express we are proud to celebrate and promote Diversity, as well as, committed to the principles of Equal Employment Opportunity. Our mission is to continue creating a diverse and inclusive environment, that fully supports your personal and professional development. Be yourself, be in American Express.

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