Digital Marketing Analyst
hace 2 semanas
**Join our WINNING team as a Digital Marketing Analyst**
As a** Digital Marketing Analyst**, you will:
- Analyze user behavior, cohorts and funnel analysis in order to drive insights for Product and Marketing teams.
- Communicate the effectiveness of new product launches, site changes and Paid Media initiatives.
- Perform in-depth analysis around audiences and attribution to drive recommendations that drive ROAS.
- Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics/Pixel implementation.
- Manage the production of reporting, analysis and report automation
- Utilize Tag Manager to setup, deploy pixels, and integrate with other Martech technologies
- Develop dataLayer and pixel implementation for development teams to implement on both Web and Mobile Apps.
**To be considered for this role, you will need**:
- Minimum 3 years’ experience with Adobe Analytics
- Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, GTM, Website Governance and Compliance Technology)
- Experience in Tag Management (GTM, Adobe Launch) implementation and configuration
- Excellent command/highly proficient in spoken English
- Proven track record for problem solving and quality assurance (QA) for Product and Analytics implementations
- Results oriented - strong focus on achieving revenue, conversion, sales and other marketing goals. Ability to use metrics to manage programs and measure success
- Proactive and self-motivated with a strong sense of ownership. Identifies what needs to be done and has a bias toward action.
- Highly analytical and detail oriented with both web and business analysis skills
- Ability to translate, communicate, and distil metrics into a digestible, actionable marketing framework
- Proficiency with R, Python, or SQL is a plus
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