Performance Marketing Specialist

hace 1 mes

La Plata, Argentina Shero A tiempo completo

Performance Marketing Specialist

We are seeking a talented and motivated remote contractor based in Argentina to join our team.

**SubContractor / Hourly Position/ Remote - Argentina Specific
**About Shero
Inspired by their love of travel, international perspectives, and entrepreneurial spirit, Co-Founders Beth and Gentian Shero created Shero Commerce in the garage of their house while expecting their first child. With graphic design and hospitality backgrounds, Beth and Gentian wanted to create a company that provides client value based on strong, authentic relationships and delivers results that exceed client expectations.
Since its bootstrap days, Shero Commerce has grown (and so has the Shero family) into a major player in the digital space, moving well beyond the eCommerce ecosystem that they started in, thanks to its grit, integrity, strong values, and people.
Their love of learning and willingness to take risks means that Shero is at the forefront of technology and innovation and can rise to challenges that clients face in this fast-paced economy. With over 500 client projects completed, our Shero family grows every day. We invite you to come and grow with Shero.

**Your Position
This position is remote and with a company based in the United States. We at Shero are looking for someone to oversee paid social media campaigns, manage Google Ads, analyze performance, collaborate with the creative team, stay updated on digital trends, prepare reports, develop customer strategies, use analytics tools, and manage budgets effectively.

**Key Tasks & Responsibilities
- Plan, execute, and optimize paid social media campaigns across platforms, such as Facebook, Instagram, and LinkedIn.
- Manage and optimize Google Ads campaigns, including Search, Display, Shopping, and YouTube ads.
- Monitor and analyze campaign performance data, and make data-driven adjustments to maximize ROI.
- Conduct A/B testing and experiment with new strategies to improve ad performance.
- Collaborate with the creative team to develop compelling ad creatives and copy.
- Stay up-to-date with the latest trends and best practices in digital marketing and advertising.
- Prepare and present detailed performance reports to clients and internal stakeholders.
- Develop and implement strategies for customer acquisition, retention, and conversion optimization.
- Utilize tools such as Google Analytics, Facebook Business Manager, and other relevant platforms for performance tracking and analysis.Manage budgets effectively to ensure optimal allocation of resources and achieve campaign objectives.

**Requirements
- Proficiency in English
- Proven experience in managing paid social media and Google Ads campaigns
- Strong analytical skills and ability to interpret data to drive decision-making
- Proficiency in digital marketing tools and platforms (Google Analytics, Facebook Business Manager, Google Ads, etc.)
- Excellent communication and presentation skills
- Ability to work independently and as part of a team
- Strong organizational skills and attention to detail
- Familiarity with A/B testing methodologies and conversion rate optimization
- Experience with eCommerce clients is required
- Bachelor’s degree in Marketing, Business, or a related field

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