Field Marketing Specialist

hace 1 mes

Buenos Aires, Argentina Red Bull A tiempo completo

**Company Description**:
The Field Marketing Specialist (FMS) supports the Brand Marketing Manager in building the local face of Red Bull among younger audiences, with special focus on 18-25 y.o. Is responsible for aiding in the planning and execution of Red Bull’s field marketing initiatives, with the mandate of creating the most locally relevant face of our global brand.
Major responsibilities will include directly managing a group of Student Marketeers. The FMS will have to support the team on executing the University Marketing Strategy of Red Bull, and lead them during their key responsible like direct sampling and seeding, 3rd party and own production project support, sales support and others.

The FMS is the responsible of building with the BMM the Field Marketing Team strategy and direct responsible of it´s proper implementation. He/she will help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The FMS is out ‘in the field’ to make things happen, this is not a full ‘office’ job.

**STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES**

Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.

Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs.

Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers.

Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.
Work cross functionally, managing internal & external requests in line with regional priorities.

Consumer Collecting Program Management
University
Set clear goals together with the Consumer Collecting Manager/Specialist (CCM / CCS) and FMM to drive trial that engages new users (e.g. freshmen & women) and expands the consumer base within universities in your region.
Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on infusing Red Bull into student life during key moments (study, sport, party, etc.), using a “from students for students” approach to create a credible brand image within universities and win students as loyal Red Bull consumers.
Ensure a strong sales support program in place to drive distribution and stimulate sales, excite the trade and improve in store visibility in and around university.
Work with your team to create exciting and relevant university initiatives that build brand and can love among students.
Use program tools and reporting features to steer an effective program focused on the right student groups and keeping a good balance among business priorities.

Sampling
Set clear goals and program balance together with the CCM or CCS and FMM to drive trial that engages new users, offering the right product mix to expand the consumer base and the right business priority split to seize all opportunities in your region.
Communicate clear expectations and guidelines to your team in order to achieve targets successfully in driving trial.
Ensure sales support is a core part of the program, with the right balance of missions focused towards driving distribution, stimulating sales, exciting the trade and improving in store visibility in all On & Off Premise and New Business channels. Work cross-functionally with counterparts on an effective plan, which is delivered.
Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base.
Manage sampling requests externally and internally, ensuring these sit with the wider priorities.
Use program tools and reporting features to track performance, find opportunities for improving targeting and other important strategic input (e.g. consumer perceptions), which will help to drive a smarter program.

Sports Program
Support the FMM in developing and executing specific national and regional Red Bull owned programs.
Develop and execute field marketing initiatives in the right sport scenes for Red Bull and local consumers.
Build and activate relationships with key opinion leaders and important local networks within key sports for the region.
Identify opportunities to leverage the national and international athlete portfolio in the region.
Support national team & FMM in organizing events by taking over defined parts of bigger projects and realizing Small Fires.
Support in delivering a program with the right bala

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