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Marketing Specialist
hace 2 semanas
**Marketing Specialist**
Location: Vicente López, Buenos Aires, Argentina
Area: NHSc
Contract: Full Time, permanent
**Main purpose of the position**:
Delight target consumers and health care professionals (HCP), build a strong brand and generate strong brand building results.
**A day in the life**
- Develops and updates consumer portrait, consumer engagement funnel for her/his brand
- Develops and updates HCP portrait, HCP engagement funnel for her/his brand
- Activates Brand Essence
- Manages artwork, packaging and services related to her/his brand
- Develops and updates consumer and patient portrait, understands in store and hospital environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy
- Ensures consumer and patient centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands and digital
- Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks and monitors the performance, health and strategic alignment. Understands business impact of PFME and execution on vending point investment of her/his brand.
- Contributes to the development of OBPs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image
**To succeed in the position, you’ll need**:
- From 1 to 3 years of work experience in similar roles
- Intermediate or advanced English proficiency
- Intermediate or advanced office package
- Experience with market analysis, Mark Share (MS) and product evolution in your market/category (desirable)
- Experience with product launch processes (desirable)
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