Brand Analyst Consumer Health

**Brand Analyst Consumer Health**

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where, Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

When you show proactivity and ambition, we’ll harness it through a variety of opportunities and challenges in the diverse areas of our business - all with a strong and meaningful purpose. Where do you want to go? What do you want to do? How do you want to make a difference? The choice is yours, and we’ll help you get there. Be better together. Be Bayer.

**Main Purpose**
- Provide support to Group Brand Manager on every brand related task aiming to reach brand related task aiming to reach short-long term objectives.
- Collaborate with Brand Plan development, providing strategical inputs, and supervising tactical implementations.
- Consolidate reports on key decision-making variables adding value through robust understanding of business drivers and analytical inputs going beyond consistency on figure consolidation, helping brand managers to speed-up relevant brand related decisions.
- Work jointly with Brand Managers in strategy alignment of cross-functional team acting as a brand ambassador.

**Your mission Will be to**
- Responsible for brand’s P&I administration, analyzing actuals and possible gaps. Conjoint management of investment forecast required on a monthly basis to support business projections.
- Recommendation of brand´s initiatives for tactical optimizations aimed to facilitate objectives accomplishment with proper analysis and robust foundations to justify proposals.
- Active collaboration on communication objectives definition, briefing and ATL - BTL campaigns development. Participation on media strategy definition, working jointly with media agency representatives, following closely tactical roll-out.
- Conjoint development with MKTG GBM, BM, Trade MKTG representatives and RX brand managers of activations for every brand target - consumers
- doctors - pharmacists - guaranteeing proper objective setting alignment.
- Collaboration on every stage of market research implementation, providing analytical support for briefing, final results interpretation and comprehended key action points.
- Active participation on pipeline assessment, providing ideas to reinforce brand positioning through new products introductions, while current NPD process needs to be administrated and supported.
- Support the Group Brand Manager and the Brand Manager in different analysis in order to define sell out, pricing strategy, zoom in in the different plazas, Brand Margin, Cost analysis.
- Networking with key departments, Trade MKTG - Sales - I&CI - RRAA - MA - Supply, proving alignment on defined brand strategy aiming for synergies that optimizes objectives accomplishment.

**Unlock your Potencial**
- Bachelor in business administration or similar.
- Fluent English (spoken and written) plus commando of local language
- Flexible and oriented to innovation
- Excellent communication skills
- Must show and encourage respect for diversity
- High level of energy and self-motivation

YOUR APPLICATION

This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

LI-LATAM

**Período de aplicación**:

- 28/04/2023 - 11/05/2023**Código de referencia**:

- 788515**División**:

- Consumer Health**Ubicación**:

- Argentina : Buenos Aires : Munro**Área funcional**:

- Marketing**Tipo de empleo**:

- Permanente**Tiempo de trabajo**:

- Full Time