Brand Manager Derma

**Brand Manager Derma & Gastro**

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where, Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

When you show proactivity and ambition, we’ll harness it through a variety of opportunities and challenges in the diverse areas of our business - all with a strong and meaningful purpose. Where do you want to go? What do you want to do? How do you want to make a difference? The choice is yours, and we’ll help you get there. Be better together. Be Bayer.

**Your mission Will be to**
- Develop Brand´s strategies and leads short-term brand plans in alignment with the Category strategy for the region.
- Adapt and deploys the brand´s strategies, according to local competitive context and portfolio characteristics for every ConoSur’s country, in alignment with the Group Brand Manager.
- Lead innovation projects (product launches, product updates, and line extensions) to drive the growth of the categories, managing the initiatives in conjunction with the Group Brand Manager and regional teams. Collaborate with the detection of "white spots" in the different markets.
- Develop direct to consumer (DTC) communication, creating successful and insightful stimulus, according to brand´s necessities and general strategy.
- Generate annual media plan, through coordination of a central media agency, monitoring optimal mix & investment allocation.
- Define the pricing architecture strategy considering the competitive environment, product positioning and attributes, and the profitability objectives, in alignment with category pricing architecture established by Group Brand Manager.
- Determine the sales volume of the brands, together with the optimal investment to guarantee the achievement of the objectives.
- Execute plans effectively to ensure that top-line sales goals and bottom line profit goals are met - Define the best P&I distribution and correct administration.
- Participate in lateral projects of other brands belonging to the extended group of categories (Cardio, Derma & Gastro).
- Analyses and interprets market research in order to generate new insights and identify consumer needs.
- Co-lead the brands teams, to promote the joint work of the different areas (trade - sales - medical - RRAA) and to ensure an execution aligned to the main strategy.

**Unlock your Potencial**
- Bachelor’s degree in business administration with Marketing Digital or Social graduate preferably.
- 2-3 years of experience in Marketing or Commercial areas, preferably in pharmaceutical, cosmetic, or mass consumption industries.
- Fluent English (spoken and written).
- Strong analytical and communication skills.
- Proactive and innovation-oriented.
- Experience in media management and product launching will be valued.
- Must show and encourage respect for diversity.

YOUR APPLICATION

This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

LI-LATAM

**Período de aplicación**:

- 09/08/2023 - 22/08/2023**Código de referencia**:

- 798969**División**:

- Consumer Health**Ubicación**:

- Argentina : Buenos Aires : Munro Esquema hibrido**Área funcional**:

- Marketing**Grado de posición**:

- VS 1.1**Tipo de empleo**:

- Permanente**Tiempo de trabajo**:

- Full Time