Trade Marketing Manager Off Premise

hace 1 semana

Buenos Aires, Argentina Campari Group A tiempo completo

Date: Jan 22, 2025
- Location: Buenos Aires, AR
- Additional Location:

- Function: CCM
- Seniority Level: Mid-Senior level
- Employment type: Permanent
- Workplace Type: Hybrid
- Company: Campari Argentina SA

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

**Responsibilities**
- **Strategic Channel Management**:Develop the Category Channel Management (CCM) strategy plan in synergy with the marketing plan and define all marketing mix actions with a specific focus on Channel and POS.
- **Program Planning and Development**: Ensure the correct and timely execution of Category Channel Management plan activities.
- **Budget and Performance Monitoring**:Oversee the Category Channel Management budget to ensure effective management and optimize ROI.
- **Analysis**: Contribute to the development of methodologies and reports to analyze results and performance against KPIs.

**Challenges**
- Winning in the Off Trade channel by ensuring a superior and unique consumer experience.
- Improving brand building in the Off Trade.
- Executing high-quality plans, actions, and follow-ups in the Off Trade channel.
- Increasing brand consideration and conversion in the Off Trade.
- Excellence in Off Trade management and activation.

**What we are looking for**
- At least 10 years of experience in Marketing, Trade Marketing, and Commercial in the Argentine market.
- Experience in consumer goods and/or alcoholic beverages companies.
- Bachelor's degree in Marketing, Business Administration, Engineering, or related fields.
- Fluent knowledge of English.
- Ability to work in a dynamic and multicultural context in a flexible way
- Excellent relationship and communication skills.
- Strong business management expertise.

**Key Relationships**

**Direct Reports**: CCM Off Trade Team - Category Coordinators & Perfect Store Coordinator.

**Internal**: BI Manager, CCM On Trade Manager, Global CCM Team, Off Trade Traditional Manager, Off Trade Modern Manager, RTM Leader, SO Leader, Grouper & Brand Managers, Procurement, Finance FP&A Team.

**External**: BTL Agencies, POS Suppliers, POSM ADM Suppliers, Distributors, and Key Off Trade Clients.

**Our commitment to Diversity & Inclusion**:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

**Note to applicants**:
**Notice to third party agencies**:

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