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Digital Ecosystem
hace 2 meses
Aeropuertos Argentina is developing a comprehensive digital ecosystem to elevate the user experience and generate new revenue streams through data-driven, personalized decision-making.
The main challenge lies in integrating multiple platforms to deliver a seamless, omnichannel journey for passengers, supporting them at every stage of their airport experience. This project provides an opportunity to collaborate with a cross-functional team and engage with diverse departments across the company.
**Responsabilidades e atribuições** ADA, the Airport Assistant**:
- Manage the development and optimization of ADA, a conversational chatbot active across 35 airports.
- Offers flight status, commercial premises info, restaurant and VIP lounge details, and parking payment via WhatsApp.
- Drive the expansion of ADA’s functionality, with new features to be added throughout the year.
**Online Store**:
- Platform for booking services like parking, lounges, dining experiences, Fast Pass, luggage wrapping, transfers, and car rentals.
- Oversee the online platform for booking services such as parking, lounges, dining, Fast Pass, luggage wrapping, transfers and car rentals.
- Enhance user experience and work to increase revenue through strategic platform improvements.
- Collaborate closely with the sales team to develop and launch new products and services.
- Coordinate with marketing to attract and retain new users.
- Analyze customer data to refine sales strategies and optimize the platform’s performance.
**Salesforce Integration**:
- Manage the integration of CRM with all digital platforms to consolidate customer information.
- Develop comprehensive customer profiles to support more targeted, personalized communications.
- Address the challenge of tool integration to create a unified, seamless customer experience across all channels.
**Requisitos e qualificações**
- Bachelor’s degree in marketing, UX/UI Design, Systems, Communication Sciences, Industrial Engineering, or related fields.
- Solid knowledge of the development of digital projects and user-oriented platforms, with a particular focus on user experience (UX) and user interface (UI) design.
- Proficiency in tools such as Google Analytics and SEO/SEM platforms.
**Informações adicionais** Duration**:12 months
**What will be learned throughout this project**
- Gain hands-on experience in digital transformation by working with with advanced tools such as chatbots, CRM (Salesforce), and e-commerce platforms, deepening the understanding of integrated digital ecosystems within the airport industry.
- Develop data-driven marketing skills through active involvement in designing personalized campaigns, analyzing customer behavior, and improving user experience in diverse digital channels.
- Expand knowledge in global e-commerce and digital sales by contributing to the launch and optimization of a marketplace that drives sales and engagement for an international audience.
**Eligibility Criteria**
- Demonstrate solid performance and a strong desire for professional growth.
- Free of disciplinary actions or legal proceedings.
- Not in an executive role (directors or equivalent).
- Have a valid passport and meet visa requirements* for the host country. (Visa requirements vary by country; CAAP’s HR team will assist you with guidance).
**Travel Expenses**
Will be covered:
- The **home country** will pay for current salary, travel tickets and health insurance.
- The **host country** will cover day to day expenses (meals, transportation, etc) and housing.
The CAAP **International Development Program **offers immersive, hands-on international experiences designed to accelerate talent development, foster knowledge sharing across operations, and strengthen our #ONETEAM culture.
This program is **exclusive **to employees of **Corporación América Airports**.
- ** Digital Capabilities**:Proficiency in relevant digital tools and adaptability to new technologies, reflecting CAAP’s commitment to staying future-ready.
- ** Social Capability**: Strong interpersonal skills, a collaborative mindset, and the ability to inspire and work effectively within diverse teams, fostering the #ONETEAM culture.
**Application Submission**
- Information about the program will be shared through local communication channels, along with a global webinar for Q&A.
- Applications must be submitted via the designated online platform; no external submissions will be accepted.
**Eligibility Criteria**
- Demonstrate solid performance and a strong desire for professional growth.
- Free of disciplinary actions or legal proceedings.
- Not in an executive role (directors or equivalent).
- Have a valid passport and meet visa requirements for the host country.
**Selection Criteria**
- ** Expertise**: Relevant experience for the project applied for.
- ** Language Skills**: English proficiency required; fluency in the host country’s language is advantageous.
- ** Overall Profile**: Eval
