Product Manager
hace 3 semanas
Plan, implement, and execute the strategic direction of the brand across the dedicated region / remit. Ensure structured
alignment to the brand’s marketing standards, objectives, strategies and philosophies. Responsible for creating, planning,
managing and executing specific marketing events and programs that are articulated in the annual Marketing plan, based on
ownership of specific channels [i.e. Grocery, C&P, National Independents etc].
**Essential Job Functions**:
Work with bottler channel teams, local/international marketing team and MEC agencies to implement cost
effective promotional platforms that drive trade wide executional scale, product trial, brand awareness and
sales volumes.
Activate & leverage global, national & regional events & properties that fit within established local market
business plan, including leveraging local merchandising opportunities, while maintaining / delivering clear ROI
analysis.
Work with wider marketing team to ensure connectivity and consistency across programming. Ability to
highlight key pivot points in planning and development so as to help optimize overall marketing output and
delivery.
Ensure all branding / logo use is in line with brand standards at all events and activations and is approvedand
under the direction of the Marketing Manager and Snr. Director Marketing according to MEC Branding
Guidelines.
Accountability of Marketing budget, aligned to specific program, as set in conjunction with MarketingManager
and HQ Marketing.
Others assigned by the business.
**Essential Job Requirements**:
Bachelors in marketing or mass Communications.
Between 3-5 years of experience in Brand Management.
Between 3-5 years of experience in Experience w/ FMCG brands (Agency or Brand).
Advance user Microsoft Office.
Fluent in English (recommended).
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