Strategy Lead

hace 2 semanas


Buenos Aires, Argentina Zenith A tiempo completo

Descripción de la empresa
**Publicis Media** es la agencia de medios dedicada a crear valor para nuestros clientes a través del manejo de medios tradicionales y digitales utilizando estrategias de inversión, inteligencia y análisis de la información, Big Data, tecnología, Performance marketing y contenido.

Desde **Zenith **buscamos una persona con experiência y conocimiento de medios, estratégica, con análisis de mercado de medios, y análisis de estrategias de clientes.

Descripción del empleo
- Coordinar la estrategia para el cliente.
- Análisis de KPI'S y targets estratégicos del cliente.
- Transmitir acciones a los equipos de planificación, para optimizar las campañas de cada una de las categorías.
- Trabajar en conjunto con los lideres de cada marca del cliente y en las estrategias de cada una de las campañas.
- Trabajar con el ejecutivo de research para estar a la vanguardia de las tendencias de medios del mercado.
- Tener conocimiento Full Funnel de todo el camino desde el usuario hacia la compra
- Desafiar las audiencias de comunicación de las marcas.

**Requisitos**:

- Conocimiento de herramientas del mercado
- Conocimiento de herramientas digitales
- Conocimientos de medios on y off.
- Capacidad analítica para poder entender el contexto de las marcas, interpretar los objetivos y definir las estrategias en cada una de las categorias y para cada una de las marcas.
- Habilidad para el trabajo en equipo, especialmente con otros coordinadores de las marcas.


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