Product Marketing Coordinator

Job Description

Product Marketing Coordinatorbuild bridges among product development, marketing, and sales, by developing and executing 360° strategies to drive the product's value to the market.

• Build and Support short/mid-term strategies for product lines: content, trim levels, configurations, price, mix and volume, color palettes, special series;
• Define and monitor the 360° product strategy (sales performance, training, CRM, Advertisement, Distribution, Price, Test drive,etc.);
• Create product communication brief together with Communication team;
• Collaborate in the development of long-term strategies along with Product Planning team;
• Definetacticalmarketresearchtogetad-hoc insights from customers
• EnsurestrategiesarealignedwiththeDealersProductCommittee;
• Develop strategies and tactical plans to improve the KPIs of its product line throughout the lifecycle, applying comparably equipped pricing analysis, sales and stock mix, market share, performance by channel (DS and TD);
• Ensure flawless and impactful launches;
• Participate in cross-functional forums for applying product changes: PETs, MCOs/360 workshops, Design Workshops, Infotainment workshops etc;
• Participate in globalstrategies with Global Product Marketing;
• Ensure delivery of support materials for new releases: MEV’s, S&O’s, Sales Package, Spec sheets, Price list etc;
• Lead cross functional team through Go-to-Market launch Strategy;
• Support product events together with VSSM and PR;
• Lead and build materials for GVDP gates under VSSM responsibility (MVR, MLR, MLA);
• Reflect product updates or needs on PCCRs;
• Develop and support TOP leadership presentations;
• Support and integrate work with GMSA Product Marketing team.

Qualifications

• Graduation:Engineering, Administration,Marketing or related;
• Postgraduate: MBAwithfocusMarketing will be a differential;
• Languages:FluentinEnglish(mandatory) / Portuguese (desirable);
• Previousexperience inProduct development,Planning,Marketing or Sales;
• Microsoft Officeadvancedknowledge;
• TOPStrengths:ActionOriented;CustomerFocus; Dealing with ambiguity; LearningontheFly;PeerRelationshipsandPresentationsSkills

What Will be an advantange:

• Knowledge of automotive market

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

Accommodations

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