Product Marketing Coordinator
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Job Description
Product Marketing Coordinator build bridges among product development, marketing, and sales, by developing and executing 360° strategies to drive the product's value to the market.
* Build and Support short/mid-term strategies for product lines: content, trim levels, configurations, price, mix and volume, color palettes, special series;
* Define and monitor the 360° product strategy (sales performance, training, CRM, Advertisement, Distribution, Price, Test drive, etc.);
* Create product communication brief together with Communication team;
* Collaborate in the development of long-term strategies along with Product Planning team;
* Define tactical market research to get ad-hoc insights from customers
* Ensure strategies are aligned with the Dealers Product Committee;
* Develop strategies and tactical plans to improve the KPIs of its product line throughout the lifecycle, applying comparably equipped pricing analysis, sales and stock mix, market share, performance by channel (DS and TD);
* Ensure flawless and impactful launches;
* Participate in cross-functional forums for applying product changes: PETs, MCOs/360 workshops, Design Workshops, Infotainment workshops etc;
* Participate in global strategies with Global Product Marketing;
* Ensure delivery of support materials for new releases: MEV’s, S&O’s, Sales Package, Spec sheets, Price list etc;
* Lead cross functional team through Go-to-Market launch Strategy;
* Support product events together with VSSM and PR;
* Lead and build materials for GVDP gates under VSSM responsibility (MVR, MLR, MLA);
* Reflect product updates or needs on PCCRs;
* Develop and support TOP leadership presentations;
* Support and integrate work with GMSA Product Marketing team.
Qualifications:
* Graduation: Engineering, Administration, Marketing or related;
* Postgraduate: MBA with focus Marketing will be a differential;
* Languages: Fluent in English (mandatory) / Portuguese (desirable);
* Previous experience in Product development, Planning, Marketing or Sales;
* Microsoft Office advanced knowledge;
* TOP Strengths: Action Oriented; Customer Focus; Dealing with ambiguity; Learning on the Fly; Peer Relationships and Presentations Skills What Will be an advantange:
* Knowledge of automotive marketGM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
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