Growth Marketing SR. Analyst
hace 2 semanas
Chaindots is a dynamic platform helping banks and fintechs streamline risk and compliance processes with features like KYC, KYB, Enhanced Due Diligence, Vendor Risk Assessments, ongoing screening, transaction monitoring, and more. Built for hyper-growth with a startup mindset, Chaindots combines cutting-edge technology and industry expertise to simplify compliance, accelerate workflows, and deliver smarter, more comprehensive risk analysis. With a growing client base across the US, Latin America, and Europe, we are expanding in the US, targeting community banks, Banking-as-a-Service (BaaS) providers, and credit unions, offering a plug-and-play solution designed for agility and scalability.
We are looking for a Growth Marketing Sr. Analyst to join our team and boost revenue generation through data-driven conversion strategies. This role is essential for scaling our performance marketing initiatives and driving sustainable growth using tools like HubSpot.
What challenges await you?- Manage and optimize HubSpot as the central tool for marketing automation and CRM.
- Design and execute nurturing strategies to convert leads into business opportunities (e.g., Email Marketing, Educational Content Delivery, Lead Scoring & Segmentation, Exclusive Invitations to webinars or relevant events).
- Create automation flows, lead scoring models, and email marketing campaigns focused on conversion.
- Collaborate with the sales team to align goals and ensure a seamless MQL to SQL handoff.
- Design, test, and scale outbound and paid media campaigns (e.g., LinkedIn Ads, Google Ads).
- Track and report on key performance metrics (CAC, MQLs, SQLs, conversion rates) with a revenue-driven mindset.
- Run A/B tests to improve campaign and landing page performance.
- Identify and implement optimizations across the acquisition and conversion funnel.
- Collaborate with the leadership team in defining and executing the marketing strategy aligned with the company's vision and objectives.
- 4+ years of experience in digital marketing with a focus on growth, performance, or demand generation.
- Advanced knowledge of HubSpot (or similar marketing automation/CRM platforms).
- Previous experience in B2B, preferably in tech or SaaS environments.
- Strong understanding of key marketing metrics and analytics tools.
- Excellent writing skills in both English and Spanish for campaigns and email flows.
- Ability to work independently and collaborate with cross-functional teams.
- Analytical thinking and ability to analyze data to inform strategic decision-making.
- Detail-oriented, organized, and excellent project management skills.
- Proficiency in English and Spanish.
- Knowledge about risks, AML (Anti-Money Laundering), compliance, fraud, cybersecurity, and/or similar areas.
- Additional languages: Portuguese.
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