Freelance Creative Director

hace 1 semana

Buenos Aires, Buenos Aires C.F., Argentina SPAZIOS CONSTRUCTORA A tiempo completo

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.

Creative Director/Transcreator

The Creative Director/Transcreator is responsible for writing headlines and localizing copy for our Technology clients' marketing communications, which includes web, in-store, direct mail, and other materials. This involves supervising (and reworking) the adaptation of copy originally written in U.S. English, for other markets.

Key Responsibilities
  1. Write, review, and empower campaigns for the client's brand and products.
  2. Maintain the brand tone of voice in your language. The tone should be consistent, regardless of the media format.
  3. Create or Transcreate copy by ensuring all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point.
  4. Guide and maintain the quality of the translated long copy, wherever it appears.
  5. Review, rewrite, and approve all translated marketing copy from our translation/editor teams.
  6. Attend confidential projects in the US when required.
Requirements
  1. Creative thinker with solid copywriting skills.
  2. A minimum of 8 years of experience in the advertising agency world.
  3. Gained in the best creative agencies in the market (not necessarily the biggest or most successful).
  4. Working as a copywriter and then copy-based Creative Director/Transcreator for a good number of years.
  5. Worked on international and local brands.
  6. Fluent in written and spoken English. Understands language subtleties (especially when it comes to adapting headlines).
  7. Conceptual creative who can come up with big ideas (when needed), but also focused on the smallest details (like punctuation).
  8. Outstanding copy-editing / proofreading skills.
  9. Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear, and inspiring.
  10. Teamwork - easy to get along with - be able to work with Editors and a team of creative.
  11. In-country based / native speaker (in the market language).
  12. Tech-savvy / used Mac before (or willing to learn).
  13. Good knowledge of technology products on the market.
  14. Must be able to travel as required, sometimes several weeks at a time.
  15. Ability to handle multiple projects at the same time.

Diversity & Inclusion
Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.

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