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Sr. Specialist DTC Marketing
hace 3 meses
Purpose & Overall Relevance for the Organization:
This role is responsible for maximizing the profitability of "DTC/Trade" by developing and executing commercial marketing strategies, which impact positively Traffic, Conversion and Profit Margin across all store formats through flawless executed consumer-relevant CRM, Marketing Campaigns, Promotions, Activations and Instore Communication.
Key Responsibilities:
· Execute the marketing calendar ensuring alignment with appropriate local and regional departments
· Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion
· Co-ordinate with agencies/suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.)
· Monitor and control campaign material produced and ensure that suppliers deliver high quality standard
· Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning
· Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented
· Develop and ensure local Retail/Franchise CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI
· Monitor performance of campaigns, events and activations, analyze the impact of them on key retail and franchise KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing
· Be knowledgeable about the targets and performance of local stores and co-own Retail/Franchise KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Margin
Knowledge Skills and Abilities:
- University degree or equivalent education required
- Broad and deep theoretical understanding of functional area
- Minimum 2 years experience in job or job function
Requisite Education and Experience / Minimum Qualifications:
- 2 years of relevant experience
- Intermediate English
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