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Vison Care Brand Manager Deoh

hace 4 meses

Buenos Aires, Argentina Alcon A tiempo completo
Develops brand strategy, promotional campaigns and tactical plans within marketing budgets.

Definition, coordination and supervision of the launches calendar


Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.


Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).

Lead the cross-functional local/regional brand Team, incl. coordination ofIntegrated Product Strategy Plan, and monitoring the execution of objectives.

Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.

Control P&L for portfolio asigned

Identifies area market insights and opportunity via HCPs interactions.

Executes central marketing activities as well as regional initiated marketing activities.

Monitors product performance using market information and taking corrective action if required to meet business objectives.

Compliance with applicable policies, procedures and otherregulations.