Marketing Content Writer

hace 2 semanas

Buenos Aires, Argentina Smart Capital Center A tiempo completo
We're on track toward taking our industry-leading technology and massive datastore is even further.

Having transformed the commercial real estate origination and portfolio intelligence processes of the largest lenders, including Keybank, Aareal Capital Corporation, JLL, Prudential, and Pacific Life Insurance, we're now leveraging the same technology to help everyday real estate investors.


We've also got a lean, high-performance team headed by great management with zero bureaucracy and a firm belief in investing in each team member's personal development.


OPPORTUNITY


As the Marketing Copywriter, you will develop and manage a multi-channel marketing strategy that incorporates marketing automation, digital, social and offline channels.

This is a great opportunity to work closely with the founder and executive team and be able to learn the operations of an ambitious startup.

We want to invest in you and your future with many ways. We want you to grow your career with us.

WHAT YOU'LL DO

  • Demonstrate the ability to develop a comprehensive marketing plan and drive strategies that are proven by testing and metrics.
  • Be responsible for content strategy and claim ownership of all owned online channels such as social media and the corporate website.
  • Construct and copyedit original copies that are accurate, wellresearched, and meet the company needs and deadlines.
  • Speak with internal and external parties to learn about content needs.
  • Conduct research to formulate ideas or support writing.
  • Efficiently learn about the Real Estate and Fintech space audience for copy
  • Use market analysis to develop strategies to strengthen company position in the industry, identifying customer needs, as well as competitor's strengths, and weaknesses.
  • Monitor effective benchmarks for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in efforts to maximize results
  • Manage and execute all phases of market research studies and publications such as design, proposal, presentation, questionnaire preparation, analysis, and report writing
  • Assist in other aspects of the creative or research processes to create cohesive, accurate contents.
  • Support sales and lead generation efforts through different marketing channels

REQUIREMENTS AND QUALIFICATIONS

  • At least 4 years of experience in digital marketing, advertising, and PR
  • Indepth knowledge, experience, and skills in growth hacking, all digital marketing channels
  • Have indepth knowledge and understanding of social media platforms, strategies and techniques (LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
  • Experience with PR and media relations
  • Excellent organizational and leadership skills
  • Handson experience with search engine optimization (SEO). Knowledge of how to maintain a working knowledge of principles of SEO including keyword research and Google Analytics.


  • Highly knowledgeable in the principles of "Search and Social"
  • Bachelor's degree in marketing, communications, business administration, or related field
  • Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
  • Strong creative thinking skills and ability to think conceptually
  • Comfortable working independently with little direction under tight deadlines
  • Preferably with relevant industry knowledge, experience in fintech, ecommerce, creative agencies, or industryleading companies
  • Excellent portfolio of work

HERE'S WHAT YOU CAN LOOK FORWARD TO AS PART OF TEAM:

  • You'll be at the forefront of innovation, working with a product that is transforming the US real estate industry and is utilized by the world's large financial institutions. This is a big opportunity to contribute to promoting massive changes within a $17 trillion industry.
  • You'll be interacting with professionals from top FinTech, real estate companies, and the largest financial institutions in the country, as well as some from traditional sectors, and help them digitalize their companies' operations.
  • You'll be able to accomplish fulfilling work that has a huge impact while working in the comfort of your own home.
  • You'll be working with a helpful and highly efficient management team with no bureaucracy.
  • You'll be considered a key member of a very lean and highly professional team.
  • You're assured to receive competitive compensation and benefits.
  • You'll enjoy generous paidtimeoff.

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