Email Strategist

Email Strategist Power Digital Marketing Overview We are a tech‑enabled growth firm at the intersection of marketing, consulting & data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people‑first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world— with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit. As a full‑service growth marketing firm, we offer best‑in‑class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper‑focused on helping brands drive revenue growth and brand recognition, ultimately delivering irrefutable value to our clients. At the heart of Power Digital is our proprietary technology, NOVA, which analyzes businesses through first‑party data, simplifying investment planning for marketing and M&A diligence—placing marketers in a strategic seat at the table—and providing unparalleled value. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists challenges traditional planning and measurement through meticulous testing and data science across each customer journey milestone. Proficiency in spoken and written English at an advanced level is required for this role. A Day in the Life The Lifecycle Marketing Strategist will be responsible for audits, strategy, content and setup of broadcast campaigns and email automation for current and potential customers, as well as SMS campaign execution. You will be involved in further innovating clients’ strategy, optimizing towards higher success metrics, and leveraging senior leaders in the team to push strategy forward. This extremely cross‑functional role will closely work with creative, content, web and other departments across the company. Responsibilities Define and drive email marketing and SMS strategy for PDM clients Manage daily operations of the email marketing channel—marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting Build and manage automated email marketing programs for our clients and ensure end‑to‑end tracking and proper measurement Collaborate with the creative team to ensure brand guidelines are followed in emails Report and provide recommendations on lifecycle programs’ performance monthly to clients Use data to continuously test, measure and optimize the email marketing program Partner and collaborate cross‑functionally with all other internal digital channels Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital’s NOVA ecosystem as it relates to your department Role Requirements 2–5 years experience in email marketing strategy, production and end‑to‑end campaign management Strong analytical and strategic copywriting skills, understanding of A/B testing practices and ability to draw conclusions from data and act accordingly Hands‑on experience with email platforms such as Klaviyo, HubSpot, Braze, or similar SMS experience (preferred) Expertise in email best practices, including segmentation, deliverability, copy and design approaches Working knowledge of HTML/CSS for email coding Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations Key Performance Indicators (KPIs) Manage 5–7 enterprise or growth accounts Maintain a client churn rate below 10% Hit defined EBITDA goal Most Important Things (MITs) Strategic management of email and SMS campaigns, innovating and/or optimizing to maximize performance Professional communication—ability to present clearly and concisely and problem‑solve Adoption of Power Digital’s processes, product innovations and tools Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Information Technology Equal Opportunity Employer We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility. #J-18808-Ljbffr