Marketing Specialist
hace 3 días
Why this role matters As a Marketing Specialist, you’ll play a critical role in launching edrone in one of the most strategic regions for our LATAM growth - Mexico. You'll help shape our go-to-market approach from scratch, test bold ideas, and transform performance data into real traction. If you like moving fast, experimenting with intent, and building something that didn't exist before - this role might be for you. About the role You will lead acquisition for the Mexican market, owning paid campaigns, tracking, and CRO to ensure our Free Tier reaches the right audience at the right moment. You will have full autonomy over performance strategy, tools, and experiments, with clear accountability for results. As part of a data-driven team, your decisions will be grounded in insights and your work will directly shape our long‑term growth in this market. You will be reporting directly to Cristiano Mendes, CCO LATAM. What you’ll get Join one of the first people building edrone in the Mexican market - shape how we go to market and define success. Work on a product already used by 2,500+ eCommerce brands across Brazil and Poland A contract of B2B or FTE, depending on your preferences A hybrid work schedule, with 2-3 days per week expected at our office in the Santa Fe area (CDMX). Benefits: health insurance, food allowance, life insurance What you’ll be doing Performance campaign management: Plan, execute and optimize paid traffic campaigns (Google Search/ Display, Meta Ads, LinkedIn) focused on Free Tier signups and app installs via e-commerce marketplaces Conversion Rate Optimization (CRO): Lead A/B Testing on the homepage, landing pages, and sign-up flow to improve conversion rates. Analytics and Tracking: Ensure accurate tracking and attribution across all channels (Pixel, GA4, GTM) to optimize the entire funnel Who you are 3+ years of hands‑on experience managing paid advertising budgets and optimizing conversion funnels (CRO) A must: Proven experience running and optimizing digital campaigns for the Mexican Market Deep expertise in tracking setup via Google Tag Manager and tools like GA4 Fluency in Spanish & English (professional proficiency or native level) What success looks like in the first 3 months Volume of Signups: total number of Free Tier registrations Cost Per Lead (CPL): cost to generate one signup Conversion Rate (CVR): % of visitors who become free users What the recruitment process looks like An Initial Online Interview with Milena Micor - People and Culture Partner, where we'll get to know you better. An Online Interview with Cristiano Mendes - CCO LATAM, focused on your skills and experience. A Final Interview with the Leadership Team, focused on mutual fit, vision and long-term collaboration. Decision regarding offer and welcome onboard Regardless of the outcome at any stage, you will always receive feedback from us. #J-18808-Ljbffr
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