Email Marketing Specialist

Join to apply for the Email Marketing Specialist role at Tidal Commitment: Full-time (Approx. 40 hours/week) Company Overview: Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent. About This Role: We're looking for an experienced Klaviyo Marketing Operator to join one of our fast‑growing DTC startups that manages multiple consumer brands and lifecycle programs through Klaviyo. The company operates with an agency‑style structure but maintains the fast‑moving, hands‑on culture of a startup ideal for someone who thrives in ownership, experimentation, and rapid growth. The ideal candidate is an expert in Klaviyo and Figma, with a deep understanding of email and SMS lifecycle flows such as abandoned browse/cart checkout and welcome automations. You will start by monitoring and analyzing daily performance across several Klaviyo accounts spotting trends, diagnosing issues, and optimizing campaign performance. Over time, you'll help shape automation strategies, refine customer journeys, and drive growth through data‑driven insights. Success in this role means ensuring flawless Klaviyo execution, mastering flow optimization, and driving measurable engagement and revenue growth through well‑designed lifecycle campaigns. Key Responsibilities: Monitor and analyze performance across multiple Klaviyo accounts daily. Identify trends, anomalies, and potential campaign or technical issues. Build and optimize automated flows (welcome, post‑purchase, win‑back, abandoned browse/cart, checkout, etc.). Create and refine email and SMS templates in Figma, ensuring strong brand alignment. Conduct performance reporting and data analysis within Klaviyo (open rates, CTR, conversions, revenue attribution, etc.). Understand and interpret Klaviyo data to guide campaign improvements and strategic recommendations. Collaborate closely with US‑based team members through Slack and Asana. Maintain and document best practices for flow setup, triggers, segmentation, and troubleshooting. Support ad hoc lifecycle and customer communication initiatives. Software/Platforms/Tools: Figma Google Suite (Docs, Sheets, Slides) Slack Asana Zoom Nice to have: Pylon Qualifications: Minimum 3 years of experience in Klaviyo (email and SMS automation). Minimum 3 years of experience in Figma (template creation and design). 3+ years of experience in Klaviyo performance reporting and data analysis (understanding open rates, CTRs, revenue metrics, etc.). Excellent oral and written English communication skills (C1 to C2 level), with the ability to collaborate confidently with US‑based team members. Proven expertise in building and optimizing flows for abandoned browse, cart, checkout, and welcome SMS. Strong attention to detail and ability to identify and troubleshoot irregularities in performance data. Experience in a DTC marketing agency experience preferred , but strong brand‑side experience is also valued. Working knowledge of prompt engineering or AI‑assisted content generation is a plus. Excellent English communication skills and ability to work collaboratively in a remote team setup. Reliable internet connection and self‑driven work ethic. Shift Schedule: Monday to Friday, flexible working hours aligned with the LATAM time zone, with occasional overlap required for PST meetings as needed. Seniority Level Mid‑Senior level Employment type Full‑time Job function Marketing, Analyst, and Art/Creative Industries Technology, Information and Media Referrals increase your chances of interviewing at Tidal by 2x #J-18808-Ljbffr