Digital Content

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Job Title: Digital Content & Influencer Marketing Manager

Location: Remote

Time Zone: Flexible – Results-Driven

Role Overview

We are hiring a Digital Content & Influencer Marketing Manager to take full ownership of social media and content marketing. This role goes beyond content creation — you will act as a strategic partner who builds a brand voice that genuinely resonates with parents, develops a thriving influencer and UGC ecosystem, and drives Instagram growth through real, emotionally resonant content. The ideal candidate brings everything in-house with better quality, more authenticity, and deeper brand alignment.

Key Responsibilities

• Content Marketing Execution
  • Create and produce short-form video and image content for Instagram that feels real and relatable to parents
  • Maintain a clear, warm, non-salesy brand voice that builds community and trust over time
  • Handle all aspects of content scheduling, captioning, thumbnail selection, and publishing
• Influencer & UGC Programme Management
  • Build and manage an ongoing network of influencers, parent creators, and UGC contributors
  • Develop a sustainable content flywheel so the brand consistently publishes fresh, authentic content
  • Handle outreach, coordination, content licensing, and repurposing of creator material
• Brand & Channel Growth
  • Lead Instagram as the primary growth channel — owning follower growth, engagement, and reach
  • Develop and execute a content calendar that serves both community building and subscription conversion
  • Continuously test, learn, and optimize based on platform performance data
• Team Collaboration
  • Work asynchronously within a globally distributed team, with clear communication and reliable delivery
  • Operate as a self-directed owner — bringing ideas, flagging issues, and delivering without needing prompting

Required Qualifications

• Excellent English fluency — comfortable writing captions, briefs, and communicating on video
• A strong portfolio of social media or content marketing work for consumer brands (must include links)
• High visual design competency — polished, on-brand output that goes beyond template-based tools
• Demonstrated experience managing influencer relationships or UGC sourcing programs
• Full-cycle campaign experience: planning, creating, publishing, and iterating
• Must have prior remote work experience with US or UK-based companies and fluency with tools like Asana, ClickUp, WhatsApp, and Google Workspace. Applications without this experience will not be considered.

Preferred Qualifications

• Experience in baby, parenting, kids, or family lifestyle content — understanding of what moves this audience
• D2C e-commerce or subscription brand background
• Familiarity with US consumer sentiment and the modern parenting content landscape
• Comfortable appearing on camera for content creation or application video profiles

Tools & Technology

• Instagram (primary platform) and supporting short-form video tools
• Intermediate-to-advanced content creation and editing software (specify in your application)
• Asana, ClickUp, or similar project management platforms
• WhatsApp, Slack, Google Workspace, and async collaboration tools