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Paid Search Sr. Strategist
hace 8 horas
Overview We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. We value diversity and believe our people and culture are key to our success. Our vision is to be the most valued private growth marketing firm with scalable brand, culture and services. Our mission is to power growth through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, PR, Influencer Marketing, Email + SMS, CRO, Retail Marketing, and Creative. We are focused on helping brands drive revenue growth and brand recognition, delivering value for our clients. Our proprietary Nova technology analyzes businesses through first-party data to aid marketing planning and M&A diligence. Managing billions in media, our team challenges traditional planning and measurement through testing and data science across the customer journey. Responsibilities Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership Provide intelligent analysis, interpretation, and action plans based on campaign performance data and client data sources (e.g., GA, Shopify) Participate in weekly department scrums and training sessions to grow channel knowledge Continuously seek to improve campaign performance against client goals Maintain frequent and excellent communication with internal teams and assigned clients Utilize available AI and outsource resources to assist in workflow where possible Contribute to development of new department training materials Employ AI technologies to enhance and optimize business processes Leverage Power Digital's Nova ecosystem as it relates to your department Role Requirements Ideally 3-4 years of digital marketing experience; 2+ years in an agency setting Minimum 2+ years hands-on experience with Search Engine Marketing: campaign development and optimization (bids, keyword research, ad copy) on large, enterprise accounts Significant campaign management experience in 3+ of: Performance Max, Standard Shopping, YouTube Ads, Display, Local campaigns, Bing Ads Proficiency in Google/Microsoft Office Suite Proficiency in Google Analytics Expert knowledge of funnel marketing and paid media’s role in the marketing funnel Strong ability to extract meaningful insights from marketing data and tell the story Key Performance Indicators (KPIs) $13.5k team-member EBITDA Maintain below 10% client churn 4-6 accounts (complex/large, top 100 of the agency) Most Important Things (MITs) Excellence in channel production and account performance Cross-channel collaboration Internal communication Power Digital’s commitment to diversity and inclusion: we are an Equal Opportunity Employer. All employees bring diverse strengths and experiences. Diversity includes race, gender identity, age, disability, veteran status, sexual orientation, religion, and other identities. Inclusion is everyone’s responsibility. Please be aware of fictitious job openings or solicitations. Power Digital does not charge application fees. All genuine openings are posted on our careers page at If you have doubts about authenticity, email before taking action. Seniority level Mid-Senior level Employment type Full-time Job function Business Development and Sales Industries: Advertising Services #J-18808-Ljbffr
