CRO Specialist

About us: Ignite Visibility is an award-winning, technology-enabled digital marketing agency, recognized for our cutting-edge approach to product creation and performance marketing. We’re a powerhouse of innovation, driven by a team of strategists, creators, and engineers who work remotely and thrive in a diverse, fast-paced environment. Our mission is simple: deliver best-in-class results through bold thinking and strategic digital solutions that make a real impact. Recently, Ignite Visibility has expanded through the strategic acquisition of Outliant, integrating their exceptional product and website development expertise into our collective. While you may still see Outliant email addresses from hiring managers, please note that all positions are now part of Ignite Visibility. We continue to live by a culture that inspires excellence, values ingenuity, and empowers every team member to push boundaries and deliver seamless digital experiences. Join Ignite Visibility, where visionary ideas lead to exceptional growth and impactful results Seniority Level: Senior About the Role: We are seeking a technical and detail-oriented CRO Specialist (A/B Testing Focus) to join our optimization team. This role is key to bringing our CRO strategies to life, as you will audit user journeys, analyze data, design and run tests, interpret results, and guide teams to improve conversion rates. You will collaborate closely with cross-functional teams to transform their hypotheses and designs into functional, measurable tests within platforms like VWO or Optimizely. The ideal candidate has strong technical skills, an analytical mindset, and the ability to ensure every experiment is executed flawlessly to gather clean, actionable data. Responsibilities: Analyze metrics like conversion rate, bounce rate, and revenue per visitor to form test hypotheses. A/B Test Implementation: Serve as the primary person responsible for the technical setup and development of A/B and multivariate tests using both visual editors and custom code (HTML, CSS, JavaScript) on platforms like VWO. Launch and Monitoring: Manage the launch of tests, monitor their performance, and ensure a proper data collection process. Results Analysis: Analyze test results, validate statistical significance, interpret insights, and recommend data-driven actions. Technical CRO Support: Act as the team's technical expert on all matters related to testing platforms, solving implementation issues, and finding creative solutions to technical challenges. Collaboration with Strategy: Work with UX, design, and engineering to craft test variations that address key friction points. Presentation of Technical Insights: Clearly communicate test results and technical findings to internal stakeholders and, occasionally, to clients. Requirements: Proven experience in the technical implementation of A/B tests using platforms such as VWO, Optimizely, Google Optimize, or similar. Deep fluency in analytics platforms such as Google Analytics, Adobe Analytics, or Mixpanel. Basic Front-end development skills, including HTML, CSS, and JavaScript , to implement changes that are not possible through visual editors. Meticulous attention to detail and a strong focus on quality to ensure tests are executed without errors. Ability to analyze experiment data and solid grasp of statistics, significance testing, and sample size calculation. Strong communicator who delivers tight, data-driven presentations. Proven track record collaborating with UX, marketing, and engineering to ship experiments. Excellent technical problem-solving skills and the ability to find creative workarounds. Passion for customer experience and a bias toward measurable outcomes. Certification in an A/B testing platform (VWO, Optimizely, etc.). Experience working in an agile environment. What’s in it for you? As a full-time member of our team, you’ll enjoy: Paid Time Off Non-working holidays per country of residence Pro-rated 13th-month bonus in select regions Salary increases and performance-based bonuses Referral bonuses Monthly internet stipend Fun and casual work environment Employee engagement activities and virtual gatherings We are a diverse, global team Important Notice To ensure the legitimacy of job opportunities, we strongly recommend that you solely rely on positions posted here on our official website: outliant.com/careers. All our current job openings require video interviews conducted in either or both synchronous (via Google Meet) and asynchronous (via HireFlix) formats. Kindly refrain from accepting offers that appear suspicious. For any inquiries or concerns, feel free to reach out to us via email at Please be assured that we are fully committed to maintaining integrity in our hiring process. #J-18808-Ljbffr