Performance Marketing Manager
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Job Title: Performance Marketing Manager (B2B SaaS) Location: Remote Time Zone: US Time Zones (EST–PST)
Role Overview
We are seeking a Performance Marketing Manager to scale customer acquisition and pipeline growth through paid, measurable, and ROI-focused marketing programs. This role is ideal for a hands-on marketer with deep experience in paid channels and a strong understanding of how to position AI-powered SaaS products for conversion-driven growth.
Key Responsibilities
- Own and optimize paid acquisition channels including search, social, and display
- Plan and execute performance-driven campaigns aligned to pipeline and revenue targets
- Partner with Content and Product Marketing to develop high-converting assets and messaging
- Manage budgets, forecasts, and ROI targets across channels
- Analyze performance data and optimize campaigns using full-funnel metrics
- Test and scale new channels, audiences, and AI-driven use cases
Required Qualifications
- Proven experience in B2B performance or demand marketing within a SaaS environment
- Strong understanding of AI-powered products and performance-driven buyer behavior
- Demonstrated success managing paid media programs that drive pipeline and revenue
- Hands-on experience with marketing automation and CRM platforms (HubSpot or Marketo with Salesforce)
- Strong analytical and optimization skills
- Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies.
Candidates without this background will not be considered.
Preferred Qualifications
- Experience managing large paid media budgets
- Familiarity with ABM or account-based paid strategies
- Experience in high-growth or AI-first SaaS companies
- Exposure to advanced attribution or multi-touch reporting
Tools & Technology
- Paid Media: Google Ads, LinkedIn Ads, programmatic platforms
- Marketing Automation: HubSpot, Marketo (or similar)
- CRM: Salesforce
- Analytics: Google Analytics, Looker, Tableau
- Collaboration: Slack, Zoom, Google Workspace, Asana
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