HVAC Paid Media Specialist
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Join Hire Hangar and work with fast-growing global companies while building a long-term career.
Job Title: HVAC Paid Media Specialist (Google Ads & LSA)
Location: Remote
Time Zone: US Time Zones (EST-PST)
Role Overview
We are seeking an HVAC Paid Media Specialist to own and optimize lead-generation campaigns for HVAC and home-services businesses across the US. This is a hands-on, execution-focused role designed for someone who has direct experience running paid ads for HVAC or similar service-based industries and understands how to drive calls, booked jobs, and revenue—not just clicks. This role focuses heavily on Google Ads and Google Local Services Ads (LSA) , with additional exposure to Meta Ads and upper-funnel channels. Candidates without real HVAC or home-services paid media experience will not be considered.
Key Responsibilities
- Manage and optimize paid media campaigns for HVAC and home-services clients across Google Ads (Search, PMAX, Display, Video, Remarketing)
- Own Google Local Services Ads (LSA) setup, optimization, and ongoing performance
- Optimize campaigns for call volume, lead quality, CPA, and booked jobs
- Implement and troubleshoot conversion and call tracking using GA4, Google Ads, and lead-tracking platforms
- Apply automated bidding strategies aligned to service-based lead generation
- Analyze performance trends and identify scaling or efficiency opportunities
- Coordinate messaging, targeting inputs, and performance feedback with internal teams and external vendors
- Document optimization workflows and best practices for repeatable execution
- Stay current on Google Ads, LSA updates, and local advertising best practices
Required Qualifications
- Direct, hands-on experience running paid ads for HVAC or home-services businesses (HVAC, plumbing, electrical, roofing, cleaning, etc.)
- Strong experience with Google Ads for local lead generation (Search, PMAX, Remarketing)
- Experience working in an Agency environment
- Proven experience managing and optimizing Google Local Services Ads (LSA)
- Working knowledge of GA4, call tracking, and attribution fundamentals
- Data-driven mindset with strong analytical and optimization skills
- Non-negotiable: Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US- or UK-based companies. Candidates without this experience will not be considered. This role is specifically for candidates with HVAC or home-services paid media experience. Generic SaaS or ecommerce backgrounds are not sufficient.
Preferred Qualifications
- Experience managing Meta Ads for local lead generation
- Familiarity with WhatConverts, CallRail, or similar lead-tracking platforms
- Working knowledge of Google Tag Manager
- Experience coordinating with Programmatic or CTV partners
- Exposure to AI-driven automation and reporting tools
Tools & Technology
- Google Ads, Google Local Services Ads (LSA)
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Lead and call tracking platforms (WhatConverts, CallRail, or similar)
- Reporting dashboards (Looker Studio or similar)
- Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)
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