Brand Marketing Senior Analyst

Company Overview DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services. DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future. For more information, please visit: Team Overview As a Brand Marketing Senior Analyst for the Driver Marketing team in the SSL region (Spanish Speaking Latin America), you will be the guardian of our brand’s physical and digital presence. Your mission is to build deep, meaningful connections with our driver partners and elevate their perception of DiDi. You will move beyond the numbers to create memorable experiences—both online and offline—that foster loyalty and trust. This role is ideal for a creative, execution-oriented professional who knows how to bring a brand to life across multiple touchpoints in a fast-paced tech environment. Role Responsibilities Executing Experiential Initiatives: Leading the operational rollout of on-the-ground activations, driver events, and experiential marketing projects that strengthen the bond between DiDi and the driver community. Managing Channel Experience: Ensuring a consistent and premium brand experience across all driver-facing channels, including social media, offline media, and in-app communications. Building Brand Perception: Implementing campaigns specifically designed to improve brand sentiment and positioning DiDi as the preferred platform for drivers in the SSL region. Supporting Brand Planning: Collaborating with the strategy team to provide local insights and feedback that help shape regional brand calendars and creative briefs. Analyzing Brand Performance: Tracking and reporting on brand health metrics, event ROI, and sentiment analysis to ensure our brand investments are driving the right perceptions. Solving Complex Projects: Navigating the logistics of large-scale brand projects—from vendor management to legal approvals—ensuring every detail aligns with our brand standards. Managing Stakeholders: Partnering with external agencies and internal teams (Operations, PR, and Legal) to ensure seamless execution of integrated brand campaigns. Role Qualifications 3–5 Years of Experience: A solid background in Brand Marketing, Experiential Marketing, or Advertising, preferably within a consumer-facing industry or tech marketplace. Execution Excellence: A proven ability to take a high-level brand strategy and execute it flawlessly across events, activations, and digital channels. Data-Informed Creative Mindset: You are proficient in analyzing brand metrics and sentiment data to derive insights that improve future campaign performance. Structured Thinking: The ability to organize complex project workflows and manage multiple "moving parts" without losing sight of the brand's core message. Strong Collaboration & Communication: Excellent interpersonal skills to manage diverse stakeholders and influence partners across the SSL region. Problem-Solving Skills: A "can-do" attitude when faced with the logistical or technical challenges of live events and brand activations. Language Skills: Full professional proficiency in Spanish and English. EEO Statement We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient. We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics. We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do. We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other. We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow. We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all. We are committed to building inclusive and diverse teams. At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer. Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate. We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of. I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on #J-18808-Ljbffr