Digital Marketing Manager

About Company

Tudip Technologies Pvt. Ltd is a CMMI Level 5 extreme technology company. Careers at Tudip Technologies are not just jobs, but a promise of a bright and dynamic future. Tudip provides ample opportunities to grow within the company technically as well as a technocrat by promoting entrepreneurship. Tudip Technologies’ careers will enable you to help clients enhance and improve while you build your career. Tudip is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are a place which defines Integrity, Innovation, and Serenity. Tudip provides you a better platform that translates an individual into an experienced and immensely skilled professional through an ethical and vibrant business environment. We are here for effective client servicing, taking care of our employees’ needs, and creating a success story to remember.

About the Role

We are looking for a hands-on, data-driven Digital Marketing Manager to own and execute the digital marketing strategy for Testily. This is an Individual Contributor (IC) role where you will be responsible for planning, executing, and optimizing marketing campaigns that build brand awareness, generate qualified enterprise leads, and support revenue growth. You will work closely with Product, Sales, Customer Success, and Leadership while independently managing digital marketing initiatives from strategy to execution.

Please read the job criteria below and drop us an email at OR create an account on our Recruitment Portal to get started.

About Testily

Testily is an AI-powered software quality engineering platform that helps enterprises accelerate software delivery through intelligent test case generation, AI-assisted automation, regression testing, API testing, and comprehensive test management. Built for modern engineering teams, Testily enables organizations to improve software quality, reduce testing effort, and accelerate time-to-market.

Key Responsibilities

Demand Generation

• Develop and execute digital campaigns to generate high-quality Marketing Qualified Leads (MQLs).
• Build and optimize lead generation funnels targeting QA Leaders, Engineering Managers, CIOs, CTOs, and Product Engineering teams.
• Plan Account-Based Marketing (ABM) campaigns for enterprise accounts.
• Drive pipeline growth through inbound and outbound digital initiatives.

Content Marketing

• Create and manage blogs, whitepapers, eBooks, case studies, solution briefs, customer success stories, newsletters, and landing pages.
• Develop thought leadership content around AI-powered software testing, QA automation, DevOps, Shift-Left Testing, CI/CD, and Quality Engineering.
• Collaborate with product teams on feature launches, release announcements, and product messaging.

Website & SEO

• Own the Testily website and optimize it for traffic, engagement, and conversions.
• Improve search rankings through technical SEO, on-page optimization, keyword research, and backlink strategies.
• Create high-converting landing pages for campaigns and product launches.
• Monitor website analytics and recommend continuous improvements.

Performance Marketing

• Plan and execute Google Ads, LinkedIn Ads, YouTube campaigns, and remarketing campaigns.
• Optimize campaigns for Cost per Lead (CPL), Return on Ad Spend (ROAS), and conversion rates.
• Perform A/B testing of advertisements, landing pages, and calls-to-action.

Social Media & Brand Building

• Build Testily’s brand presence across LinkedIn, YouTube, X, and developer communities.
• Create engaging social media campaigns showcasing product capabilities, customer stories, and industry insights.
• Position Testily as a thought leader in AI-powered software testing.

Email Marketing & Marketing Automation

• Create and execute email marketing campaigns for lead nurturing, product updates, webinars, and customer engagement.
• Build automated nurture journeys to improve lead conversion.
• Maintain audience segmentation and campaign performance.

Events & Webinars

• Plan and promote webinars, Lunch & Learn sessions, product demos, conferences, and virtual events.
• Coordinate end-to-end event marketing and post-event lead nurturing.
• Measure event-generated pipeline and ROI.

Analytics & Reporting

• Monitor campaign performance using Google Analytics, Search Console, CRM, and marketing automation platforms.
• Prepare dashboards tracking traffic, MQLs, SQLs, conversion rates, CPL, CAC, and marketing ROI.
• Continuous