Enterprise Sr Marketing Analyst

Join to apply for the Enterprise Sr Marketing Analyst role at Power Digital Marketing Get AI-powered advice on this job and more exclusive features. Overview Power Digital Marketing is a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence, igniting revenue and brand recognition for leading and emerging companies around the world. We value diversity in backgrounds and experiences and believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world—with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We are focused on helping brands drive revenue growth and brand recognition, delivering value for our clients. Our proprietary technology, nova, analyzes businesses through first-party data, supporting strategic marketing decisions and diligence in M&A. Power Digital’s team challenges traditional planning and measurement through testing and data science across the customer journey, with a focus on creating impact for clients. Key Responsibilities Planning: determine the best budget allocation by channel, medium, environment, objective, and funnel stage Coordinating: work with channel specialists to ensure channel-level strategies align with the overarching plan Research and analysis: learn about prospective clients, their industry and competitors, ideal customer profile, sentiment, etc. Forecasting and projections: pressure test forecasts to ensure projections align with client budgets, efficiency requirements, and business objectives Role Requirements 5+ years of cross-channel marketing program management experience Understanding of marketing funnels and flywheels Experience with large sets of campaigns and/or clients ($100k+ spend per month per client) Competence in Google Ads, Facebook, and/or similar self-serve platforms Familiarity with the larger marketing and media buying landscape Familiarity with earned media channels Familiarity with audience insight tools (e.g., Global Web Index) Familiarity with Asana and Slack Key Performance Indicators (KPIs) Appraisal Production (10+/mo) Win Rate (50%+) Percent of Appraised GP to Won GP (70%+) Most Important Things (MITs) Audit Quality Audit Speed Thought Leadership of appraisal collateral development Accuracy of Appraisal Forecasts Power Digital’s people and culture are at the core of our success. We are an Equal Opportunity Employer and value diversity in our team’s backgrounds and experiences. All employees contribute to an inclusive environment where different strengths, experiences, and perspectives are welcomed. Please be aware of fictitious job openings or recruitment scams. Power Digital does not charge any application, processing, or training fee at any stage. All genuine job openings are posted on our careers page. If you have doubts about authenticity, contact before taking action. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries: Advertising Services Referrals increase your chances of interviewing at Power Digital Marketing. #J-18808-Ljbffr