Sr. Paid Social Manager | Remote for North American Universities

Company Overview:

Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. Since launching in 2020, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.

Your Role:

As a Paid Social Manager , you will own the strategy, performance, and optimization of paid social campaigns across a portfolio of education-focused clients. This role combines strategic media planning, audience development, creative testing, analytics, and partner communication to drive measurable business outcomes.

Unlike Paid Search, where audiences are actively looking for something, Paid Social allows you to reach and influence people before they begin searching . You’ll use audience strategy, creative, messaging, and continuous testing to capture attention and turn interest into meaningful actions.

You’ll collaborate closely with Account Services, Analytics, Creative, and Paid Media teams to develop campaigns that connect with audiences and continuously improve performance.

Key Responsibilities:

• Lead Paid Social strategy and execution across platforms including Meta, LinkedIn, TikTok, and other relevant social channels .

• Develop audience strategies based on demographics, behaviors, interests, first-party data, and campaign objectives.

• Build, launch, and optimize campaigns across prospecting, retargeting, and conversion-focused initiatives.

• Partner closely with Creative teams to develop effective ad concepts, hooks, messaging, formats, and creative testing strategies.

• Analyze creative performance to understand which hooks, messages, visuals, and formats are driving engagement and conversions.

• Establish structured testing frameworks across audiences, creative, messaging, placements, and campaign structures.

• Monitor key performance indicators including CPM, CTR, CPC, conversion rate, CPA/CPL, and ROAS where applicable.

• Identify creative fatigue and continuously recommend new concepts and variations to maintain performance.

• Translate campaign and creative performance data into clear insights and actionable recommendations.

• Collaborate with Analytics and Account Services teams to ensure accurate tracking, reporting, and attribution.

• Stay current on platform updates, emerging ad formats, audience targeting capabilities, and paid social trends.

You Bring:

• 4+ years of hands-on Paid Social experience , ideally within an agency or multi-account environment.

• Strong expertise across platforms such as Meta Ads Manager , LinkedIn Ads, TikTok Ads, or similar.

• Proven experience managing performance-focused paid social campaigns with meaningful budgets.

• Strong understanding of audience development, creative strategy, and conversion-focused advertising .

• Demonstrated ability to identify what makes creative perform and translate those insights into new testing opportunities.

• Experience developing and managing structured creative and audience testing programs.

• Strong analytical skills and ability to connect creative and audience performance with business outcomes.

• Experience optimizing campaigns for lead generation, inquiries, applications, enrollments, donations, or other conversion-focused goals.

• Strong understanding of metrics including CPM, CTR, CPC, CVR, CPA/CPL, and ROAS.

• Excellent client-facing and presentation skills, with the ability to communicate performance and creative insights clearly.

• Strong organizational skills and ability to manage multiple accounts and campaigns simultaneously.

• Strong written and spoken English communication skills.

Bonus Points:

• Experience working with higher education, universities, or nonprofit organizations .

• Familiarity with student recruitment, enrollment marketing, or nonprofit fundraising campaigns.

• Experience developing creative briefs or working closely with designers, copywriters, and video teams.

• Experience with first-party audiences, CRM integrations, offline conversions, or advanced retargeting strategies.

• Experience with emerging social platforms and advertising formats.

• Experience mentoring junior Paid Social team members.

• Familiarity with forecasting, media planning, and budget pacin