Paid Advertising Strategist

Overview We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world, with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists challenges traditional planning and measurement through meticulous testing and data science across each milestone of the customer journey. Responsibilities Proficiency in spoken and written English at an advanced level is required. Own the execution, performance, and growth of campaigns within your book of business for Paid Advertising strategies. Own reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. Work with account leadership to ideate and evolve strategy within the broader media mix. Lead execution of optimizations to improve performance relative to goals and manage client budgets. Communicate internally about performance, strategy, recommendations, deliverables, and action items; collaborate with Specialists as needed. Provide ongoing insights and forward-thinking strategy to clients with a strong understanding of the service strategy and levers to drive performance. Communicate weekly client progress, outlining performance insights and future recommendations. Demonstrate excellent marketing and business strategy acumen with full understanding of the marketing funnel and how to execute via paid media. Navigate roadblocks and adapt strategy to changing landscapes to achieve desired results. Own performance reporting and strategy communication, including presentation creation and data storytelling for clients and stakeholders. Utilize AI technologies to enhance and optimize business processes and leverage Power Digital's Nova ecosystem related to your department. Role Requirements 2-3 years of digital marketing experience. 1-2 years in an agency setting. Minimum 2 years of Direct Response marketing experience; specifically in E-Commerce, Lead Gen or B2B. Minimum 2 years of experience with Meta Ads for direct response campaigns. Minimum 2 years of hands-on experience with Search Engine Marketing, including campaign development and optimization (bid optimization, keyword research, ad copy). Significant campaign management experience in: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads. Proficiency in Google Workspace and Microsoft Office; proficiency in Google Analytics. Strong understanding of full-funnel marketing and paid media's role in the funnel. Excellent written and verbal communication; strong organizational and project management skills; self-motivated and quick to learn. Interest in a long-lasting relationship with a growing company. Key Performance Indicators (KPIs) $9.5k team-member EBITDAMaintain below 10% Client Churn Rate 5-7 Accounts Most Important Things (MITs) Excellence in channel production and account performance Internal communication Power Digital's people and culture are at the core of our success, which is why diversity in our team\'s backgrounds and experiences is paramount. Equal Opportunity and Ethics We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds who strive to make an impact inside and outside of the workplace. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion and other aspects of identity. Inclusion is everyone\'s responsibility. Note Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page. If you have doubts about authenticity, contact us via the indicated channel in the official communications from Power Digital. #J-18808-Ljbffr