Growth Performance Marketing Manager

hace 2 semanas


Ciudad Autónoma De Buenos Aires, Argentina Chaxxel A tiempo completo

Responsabilidades Gestión de influencers en México y otros países: briefing, seguimiento, feedback y aprobación de contenido audiovisual (videos verticales, fotos, UGC). Coordinación de campañas publicitarias digitales: optimización y escalamiento de Meta Ads (Facebook/Instagram). Desarrollo de TikTok Ads desde cero. Apoyo en Google Ads junto al equipo actual. Gestión de performance: análisis de métricas (CPA, ROAS, CTR, conversiones), reportes semanales y propuestas de mejora. Remarketing multicanal: implementar estrategias en Meta, Google y TikTok. Calendario de marketing: planificar campañas para fechas clave (San Valentín, Día de la Madre, etc.). Fidelización de clientes: colaborar en campañas de email marketing y WhatsApp marketing (carrito abandonado, recompra, promociones personalizadas). Optimización de la experiencia de compra: trabajar con programadores/diseñadores para mejorar landings, catálogos y checkout. Investigación de mercado: monitorear competidores y proponer nuevas iniciativas comerciales. Estrategias de cross-selling y upselling: aumentar ticket promedio con combos de productos. Experiencia comprobable (mínimo 1 año) en Meta Ads y campañas digitales de performance. Conocimientos en TikTok Ads y Google Ads (deseable). Manejo de KPIs de marketing digital y plataformas de analítica (Google Analytics, Meta Business Suite, etc.). Experiencia en coordinación de equipos o freelancers creativos. Capacidad de gestión de múltiples proyectos en simultáneo. Perfil analítico y orientado a resultados, con visión creativa. Requisitos Educación mínima: Universitario 2 años de experiencia Edad: entre 30 y 40 años Palabras clave: productividad, productivity, yield, rendimiento, mercadotecnia, marketing, mercadeo, lider, jefe, gerente, manager, director, chief, lead, jefatura, regente #J-18808-Ljbffr


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