Senior Director of Content

Senior Director of Content page is loaded## Senior Director of Contentlocations: United Training Facility: Mercedes-Benz Stadiumtime type: Full timeposted on: Posted 2 Days Agojob requisition id: R **Senior Director of Content**ATL UTD (Atlanta United) is seeking an experienced Senior Director of Content to lead the organization’s content strategy and distribution across digital channels. This leader will manage and develop a high-performing content and video team, tasked with bringing the ATL UTD brand to life across digital / social channels driving audience growth / fan engagement / and revenue via content creation across owned channels utilizing the creator team and the Emory Healthcare Studio at the Children’s Healthcare of Atlanta Training Ground.The ideal candidate is a creative, data-driven strategist with deep expertise in social media and digital platforms. They should have a proven ability to collaborate across department sand have the ability to maximize the impact of each channel, execute brand content, partner content, ticketing efforts and grow audiences by delivering forward-thinking, platform-specific strategies that support growth + revenue objectives. Success in this role will be measured in two main areasCultivating new fans and deepening the connection with our loyal fan base Key revenue results through impactful storytelling**Duties & Responsibilities*** Exemplify the overall AMBSE core values.* Based on the overarching brand strategy, define the overall vision, strategy, and roadmap for digital content development and execution.* Lead content strategic planning and execution. A key component will be ensuring thinking starts from a strategic brief and includes alignment across key stakeholders (brand, broadcast, communications, PR, partnerships, sporting operations, ticketing).* Analyze the competitive landscape to identify trends and relevant technology, opportunities, and areas for expansion.* Build reach and scale with new audiences while deepening engagement with existing fans.* Collaborate with marketing and analytics teams to track performance and optimize content.* recommendations, approvals, and execution support.* Collaborate with corporate partnerships on sponsored content strategy.* Collaborate with ticketing and marketing operations to understand revenue goals needs and strategic recommendations, approvals, and execution support.* Consistently align content development with revenue opportunities and broader business goals.* Forecast and oversee the department’s budget.* Manage, develop, and inspire a forward-thinking content team, including talent such as podcast hosts, digital hosts, and content creators.* Manage content-related crises with discretion and sound judgment, ensuring timely, accurate, and brand-safe responses.* Must be willing to roll up the sleeves and be an active participant in the work.* Oversee ATL UTD social team that handles daily management of owned channels, including posting, responses, and community moderation.* Oversee ATL UTD video and studio team that handles production of video assets for branded content, partner content, and ticketing content and other projects as needed.* Partner with Business Intelligence / Analytics team to understand data / tracking and be able to turn that data into strategic recommendations to meet the organizations business goals.* Provide mentorship and support to ensure consistent, high-quality output while fostering growth opportunities for staff.* Protect the reputation of the company and the ability to handle sensitive and confidential information with discretion and professionalism.* Thrive in a fast-paced environment, managing quick-turnaround projects and high-volume content needs.* Accept other duties, as assigned.**Competencies*** Collaborates* Develops Talent* Manages Conflict* Decision Quality* Drives Results**Qualifications*** 8+ years of experience in digital content strategy and creation, with a proven track record of using content to drive brand and revenue objectives.* 4+ years of experience managing talent and high-performing teams.* Deep ability to understand analytics and data and how to dissect them to make decisions that drive our business forward.* Deep understanding of audience drivers, marketing channels, and how they intersect with content strategy.* Deep knowledge of digital and social platforms, with expertise in understanding how best to leverage different types of multimedia to drive audience growth, engagement, and revenue impact.* Excellent interpersonal, collaboration, and organizational skills, with the ability to inspire cross-functional alignment.* Eye for content quality across copy, visuals, video, and storytelling, with a commitment to innovation, industry awareness, and detail-oriented execution.* Proven ability to manage multiple projects simultaneously, prioritize effectively, and resolve complex problems in a fast-paced, deadline-driven environment.* Skilled communicator with strong written, verbal, and presentation abilities.* Strong grasp of social analytics tools and related platforms (e.g., Blinkfire, ScorePlay, StatsPerform, ClipPro, WSC, Asana).**About Atlanta Falcons**The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia. The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more information, visit and follow @AtlantaFalcons.**About Atlanta United**Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. The club has set multiple league records including season tickets sales (36,000-plus), single-season average (53,002) and total home attendance (901,033). Owned by Arthur M. Blank, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more information about Atlanta United, including how to purchase season tickets, visit: , and follow @ATLUTD.**About Atlanta Drive GC**Atlanta Drive GC became one of the six founding members of TGL in August of 2023 and will participate in the inaugural season of TGL beginning in January of 2024. Atlanta Drive GC is owned by businessman and philanthropist Arthur M. Blank and is part of AMB Sports and Entertainment (AMBSE), which is comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, Atlanta Drive Golf Club, and PGA TOUR Superstore.**About Mercedes-Benz Stadium**Opened in August 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. The multi-purpose stadium was named the 2019 Sports Facility of the Year and is host to major sports and entertainment events, including the 2026 World Cup, the 2018 and 2025 College Football Playoff National Championships, the 2018 MLS Cup, and Super Bowl LIII. Mercedes-Benz Stadium is the first professional sports stadium in North America to achieve LEED Platinum Certification and the first stadium worldwide to achieve TRUE Platinum Certification for zero waste by the United States Green Building Council. Mercedes-Benz Stadium is proud to be collaborating with naming rights partner Mercedes-Benz and thirteen founding partners including Coca-Cola, Equifax, The Home Depot, Novelis, SCANA Energy, Truist, IBM, Georgia Power, American Family Insurance, Global Payments, Ticketmaster, and Delta Airlines.To learn more about Mercedes-Benz Stadium visit #J-18808-Ljbffr