Web Designer

Web Designer (Marketing-Focused) Full‑time Web Designer focused on marketing and brand experience at Outliant. The role involves creating responsive marketing assets, landing pages, and campaigns that align with brand guidelines while delivering exceptional user experiences. Responsibilities Design marketing materials such as landing pages, social media graphics, email templates, and advertisements that align with the brand’s visual identity and marketing goals. Ensure all designs maintain consistency with brand guidelines and messaging across different platforms and channels. Develop visuals for marketing campaigns, including banners, promotional materials, and other assets. Conduct thorough user research to understand user needs and preferences, and analyze industry trends and competitor designs. Develop information architecture and user flows to create intuitive and effective user experiences. Organize and structure content for optimal user engagement and navigation. Plan and conduct usability testing sessions to gather feedback and identify areas for improvement. Iterate designs based on user testing results and feedback. Ensure designs are accessible to users with diverse abilities and needs, integrating accessibility standards into the design process. Design visually appealing and user‑friendly interfaces that align with brand guidelines. Create low‑fidelity and high‑fidelity wireframes to visualise design concepts. Develop interactive prototypes to test and iterate on design solutions. Produce detailed visual and interaction assets to streamline the development team’s implementation. Prepare and deliver comprehensive design handoffs to engineering teams with detailed specifications and design systems. Stay up‑to‑date with industry design trends and emerging technologies. Collaborate closely with cross‑functional teams, including developers, product managers, and stakeholders. Drive client interactions to elevate designs beyond expectations. Incorporate feedback from stakeholders to refine and improve designs. Manage multiple design projects simultaneously, meeting deadlines and ensuring high‑quality deliverables. Apply strategic thinking to align design efforts with overall business goals. Make informed decisions to resolve design conflicts and choose appropriate solutions. Requirements Minimum 5 years of professional design experience, preferably in a B2B environment, agency, tech, or freelance work. Expertise in creating compelling visual content with a strong understanding of design principles, typography, and color theory. Excellent UI skills and scalable UI designs for desktop and mobile using Figma and Adobe Suite. Advanced proficiency in web design, with a deep understanding of user interfaces, UX principles, and the ability to create visually compelling and user‑friendly websites. Strong organizational skills for systemic design across components, typography, colors, grids, and margins. Ownership, problem‑solving ability, and commitment to project success. Effective communication skills for presenting research and design concepts to teams and clients. Strong portfolio demonstrating a range of print and digital work. Proficiency with Figma, Adobe Illustrator, and Photoshop (bonus for other tools). Self‑starter, strong sense of ownership, and ability to work autonomously. Ability to work both independently and in a team environment. Benefits & Compensation Unlimited PTO Pro‑rated 13th‑month bonus in select regions Salary increases and performance‑based bonuses Referral bonuses Monthly internet stipend Fun and casual work environment Employee engagement activities and virtual gatherings Seniority Level Senior Level Employment Type Full‑time Job Function Art/Creative Industries Appliances, Electrical, and Electronics Manufacturing Equal Opportunity Statement We are an equal‑opportunity employer and welcome applications from all qualified candidates. #J-18808-Ljbffr