Email Strategist

Overview Power Digital Marketing is a tech-enabled growth firm focused on marketing, consulting, & data intelligence, igniting revenue and brand recognition for companies worldwide. We value diversity, put people first, and aim to be the most respected private growth marketing firm. Our full-service services include SEO, Content Marketing, Paid Media, Social Media, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, CRO, Retail Marketing, and creative solutions. Nova, our proprietary technology, analyses businesses using first‑party data to simplify marketing planning and provide strategic insights. Managing billions in media, our consultative team challenges traditional planning through meticulous testing and data science every milestone of the customer journey. Proficiency in spoken and written English at an advanced level is required. Day in the Life The Lifecycle Marketing Strategist audits, strategizes, creates content, and sets up broadcast and automation email and SMS campaigns for current and potential customers. This cross‑functional role works closely with creative, content, web, and other departments to innovate strategy and optimize success metrics. Responsibilities Define and drive email and SMS strategy for PDM clients. Manage daily email marketing operations, including marketing calendar, strategy, content creation, deployment, A/B testing, measurement, and reporting. Build and manage automated email marketing programs, ensuring end‑to‑end tracking and proper measurement. Collaborate with the creative team to uphold brand guidelines. Deliver monthly performance reports and recommendations for lifecycle programs. Use data to continuously test, measure and optimize the email marketing program. Partner cross‑functionally with all internal digital channels. Employ AI technologies to enhance and optimize business processes. Utilize Power Digital's Nova ecosystem as it relates to your department. Role Requirements 2–5 years of experience in email marketing strategy, production, and end‑to‑end campaign management. Strong analytical skills and strategic copywriting, with A/B testing experience and data‑driven decision making. Hands‑on experience with email platforms such as Klaviyo, HubSpot, Braze, or similar. SMS experience (preferred). Expertise in email best practices: segmentation, deliverability, copy, and design. Working knowledge of HTML/CSS for email coding. Strong communication, rapport building, and presentation skills, and ability to navigate difficult conversations. Key Performance Indicators (KPIs) Manage 5–7 enterprise or growth accounts. Maintain client churn rate below 10 %. Hit defined EBITDA goal. Most Important Things (MITs) Strategic management of email and SMS campaigns, innovating and optimizing to maximize performance. Professional communication – present clearly, concisely, and solve problems. Adoption of Power Digital's processes, product innovations, and tools. Equal Opportunity Statement Power Digital is an Equal Opportunity Employer. Our employees bring diverse strengths, experiences, and backgrounds that drive impact. We are committed to diversity across race, gender identity, age, disability status, veteran status, sexual orientation, religion, and more. All employees’ points of view are key to our success, and inclusion is everyone's responsibility. #J-18808-Ljbffr