Lead Digital Media Planner/Buyer

Lead Digital Media Planner/Buyer – Remote, Latin America Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users’ lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is to create cutting‑edge applications while fostering a collaborative work environment where each team member can grow and thrive. With a presence across the United States, Central, and South America, Bluelight is expanding and seeking exceptional talent to join its dynamic and diverse community. We are looking for a candidate with a strong media and advertising foundation, well versed in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, planning, presenting, executing, and optimizing media strategies. The ideal candidate is data‑driven, organized, detail‑oriented, and passionate about driving results and building stronger brands over time. A positive, engaged personality is essential to our culture and team philosophy. Media Planning & Strategy Develop comprehensive media plans aligned with client goals and target audiences. Conduct in‑depth research and analysis to identify optimal media channels and strategies. Determine budget allocation across channels based on performance and objectives. Stay abreast of emerging digital media trends, technologies, and AI integrations. Advise New Business and Account teams on recommended budgets and media strategies during the pitch process. Campaign Execution & Management Oversee the execution of paid media campaigns across platforms such as Google Ads, social media, and programmatic display. Manage relationships with external vendors responsible for day‑to‑day campaign management. Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills. Analyze performance data to identify optimization opportunities and generate regular reports on insights. Budget Management Manage and allocate media budgets across channels to maximize performance. Maintain daily, weekly, and monthly budget pacing to ensure campaigns stay on schedule and within financial targets. Identify cost‑saving opportunities without compromising effectiveness. Skills & Qualifications 4+ years of media buying experience, preferably in an agency setting or with B2B software firms. Strong experience with paid media platforms: Google Ads, Meta Business Suite, LinkedIn Ads, programmatic. Proven track record of managing performance campaigns focused on results. Proficiency with analytics and attribution tools such as Google Analytics, Meta Ads Manager, and third‑party trackers. Exceptional analytical and problem‑solving skills. \Excellent communication and interpersonal skills. Self‑motivated, detail‑oriented, and able to work independently and in a team. Proficiency with media buying and planning tools. Company Benefits Competitive salary and performance‑based bonuses. Generous paid‑time‑off policy. Flexible working hours. Remote work. Continuing education, training, conferences. Company‑sponsored coursework, exams, and certifications. As a consultant on our team, you’ll work on a variety of projects for clients, accelerating your career growth. You’ll collaborate with modern technologies and professionals in the industry. If you’re eager to join an exciting, rapidly growing consultancy, we encourage you to apply. \Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industry Software Development #J-18808-Ljbffr