Remote B2B Demand Gen Leader — Multi-Channel Pipeline
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Pavago is seeking a Demand Generation Manager to build scalable B2B marketing programs that generate qualified pipeline and revenue opportunities. This role sits between marketing and sales, owning multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and ABM.
You will collaborate with sales to define ICPs, audiences, and targeting, develop lead scoring, and track conversions from MQL to SQL to opportunity, while improving automation and CRM workflows.