Legal Marketing
hace 5 días
Legal Marketing & Content Strategist About the client: Our client is a rapidly expanding personal injury law firm based in New York City. The firm is known for its strong advocacy, client-centered approach, and commitment to delivering high-quality legal representation. With a growing digital footprint and mission-driven leadership, the organization aims to strengthen its brand presence, expand organic visibility, and communicate its value through compelling storytelling and strategic marketing. About the role We are seeking a Legal Marketing & Content Strategist who is creative, detail-oriented, and highly proactive. In this role, you will work directly under the Marketing Director and contribute to a wide range of initiatives across social media, video production, paid media support, SEO, web publishing, CRM flows, and offline marketing. This position is ideal for a hands-on digital marketer with strong content creation skills who thrives in a fast-paced, growth-oriented environment. You will play a key role in scaling the firm’s digital presence, enhancing brand positioning, and supporting multi-channel marketing campaigns. U.S.-based law firm experience is strongly preferred. What you’ll be doing Content & Social Media Create and publish content for Instagram, TikTok, and Facebook. Edit short-form videos (Reels/Shorts) using CapCut, Premiere Pro, or OpusClip. Design static and motion graphics using Canva and Adobe tools. Write clear, engaging copy for posts, stories, and educational content. Run A/B tests on hooks, formats, and visuals to improve performance. Paid Media Support Produce and refine creative variations for Meta Ads campaigns. Support headline, messaging, and visual testing. Assist with implementing tracking pixels and UTM parameters. Web & SEO Execution Perform keyword research and assist with blog publishing. Conduct outreach for backlinks and external mentions. Coordinate development of service landing pages with external partners. Funnel & CRM Support Create visuals and content for WhatsApp and email nurturing flows. Work with the Intake Team to align messaging and materials. Assist with marketing automation and follow-up workflows. Brand & PR Expansion Research collaboration opportunities (media, podcasts, creators). Draft outreach messaging for PR and link-building. Support reputation-building initiatives for the firm. Events & Offline Design Design print-ready materials such as flyers, banners, and event signage. Who we’re looking for 2+ years of experience in digital marketing or content creation roles. Strong design acumen and storytelling capability. Intermediate video editing skills (CapCut, Premiere Pro, etc.). Advanced Canva skills; intermediate Photoshop/Illustrator skills. Basic SEO knowledge and web copywriting experience. Familiarity with Meta Business Suite and Google Business Profile. Comfort using AI-powered content tools (OpusClip, D-ID, etc.). Highly organized, proactive, and accountable. English proficiency required; bilingual (English/Spanish) is a strong plus. Ability to thrive in a fast-paced, results-driven environment. Job Details Remote Status: Fully Remote Preferred Location: Latin America Working Hours: 9 am to 6 pm EST Holidays: U.S. Federal Holidays Salary: USD 1,300 to USD 1,500 per month #J-18808-Ljbffr
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