B2B Growth Marketing Manager
hace 2 días
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, we excel in quality and customer satisfaction. Our mission is to create cutting‑edge applications while fostering a collaborative and enriching work environment where team members can grow and thrive. About the Role We are looking for a growth‑focused B2B marketer with a strong foundation in paid media and marketing automation. This position will drive qualified leads to our nearshore staffing solutions using paid strategies and sophisticated HubSpot automation. Key Responsibilities B2B Media Planning & Strategy: develop comprehensive B2B media plans targeting decision‑makers at startups and enterprise companies who need to scale their engineering teams. HubSpot Ownership: serve as the internal subject matter expert, building workflows, lead scoring models, attribution reports that connect ad spend to closed client deals. Vendor Management: manage relationships with external vendors or agencies to ensure day‑to‑day execution aligns with our strategic vision. Full‑Funnel Analytics: track B2B KPIs beyond clicks, focusing on MQLs, SQLs, cost per discovery call, and pipeline velocity. Optimization: analyze campaign data to identify areas for improvement and refine audience segments to improve lead quality. Budget & ROI Management: manage media budgets, pace spending across channels, forecast pacing, and ensure campaigns remain within financial targets. Sales Enablement: advise the New Business and Account teams on recommended budgets and strategies to support pipeline goals. Market Research: conduct deep analysis to determine where technical leaders consume content and how best to reach them. Innovation: stay abreast of emerging B2B trends, AI integrations in marketing, and new channels for reaching technical talent buyers. Skills & Qualifications 4+ years of experience in B2B performance marketing or media buying, with experience in Staffing, Recruiting, or SaaS sectors a massive plus. HubSpot proficiency required: deep experience with HubSpot Marketing Hub (workflows, landing pages, list segmentation) and CRM integration; certifications highly preferred. Paid media expertise: strong experience with LinkedIn Campaign Manager for B2B targeting and Google Ads. Analytical mindset: proficiency in analytics and attribution tools (Google Analytics 4, HubSpot Reports, LinkedIn Insights Tag). Strong communication: excellent interpersonal skills and ability to explain complex marketing data to non‑marketing stakeholders. Self‑motivated: able to work independently in a remote environment while maintaining close collaboration with the team. Company Benefits Competitive salary and bonuses, including performance‑based salary increases. Generous paid‑time‑off policy. Flexible working hours. Work remotely. Continuing education, training, conferences. Company‑sponsored coursework, exams, and certifications. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Software Development Bluelight prides itself on a consultant‑style career choice that is fun, challenging, and rewarding. Your contributions are highly valued by clients and often have a direct and significant impact on their business. If you’re eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply. #J-18808-Ljbffr
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B2B Growth Marketing Manager
hace 1 semana
Córdoba, Córdoba, Argentina Bluelight Consulting A tiempo completoBluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a steadfast commitment to delivering exceptional service to our clients, Bluelight excels in its focus on quality and customer satisfaction. Our mission is not only to create cutting-edge applications but also to foster a...
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B2B Growth Marketing Specialist
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Córdoba, Argentina Bluelight Consulting A tiempo completoA leading software consultancy is seeking a growth-focused B2B marketer to drive leads to their staffing solutions in a dynamic and remote environment. The ideal candidate will have over 4 years in performance marketing, with expertise in HubSpot and platforms like LinkedIn and Google Ads. Responsibilities include managing media campaigns, optimizing...
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