PPC & LSA Specialist

We are recruiting for a digital marketing agency located in the US. The agency is seeking a detail-oriented Local Services Ads (LSA) & PPC Manager to support a growing portfolio of home-services accounts, working behind the scenes in a white-label setup. The main focus is managing a portfolio of Google Local Services Ads (LSA) accounts, setting up new accounts, monitoring performance, finding issues and working with Google Support to resolve issues. In addition, you will manage a portfolio of Google Ads (PPC) accounts, including setting up campaigns and tracking, optimizing regularly, and reporting on performance.

Overview

We are recruiting for a digital marketing agency located in the US. The agency is seeking a detail-oriented Local Services Ads (LSA) & PPC Manager to support a growing portfolio of home-services accounts, working behind the scenes in a white-label setup. The main focus is managing a portfolio of Google Local Services Ads (LSA) accounts, setting up new accounts, monitoring performance, finding issues and working with Google Support to resolve issues. In addition, you will manage a portfolio of Google Ads (PPC) accounts, including setting up campaigns and tracking, optimizing regularly, and reporting on performance.

The Right Candidate

• Is highly organized and dependable, and comfortable managing a high-volume portfolio of accounts.
• Understands Google Ads for home service businesses - has proven success in that area.
• Is detail-oriented and consistent with recurring account reviews, while staying alert to the exceptions.
• Digs into problems to find the root cause-isn’t afraid to try to fix things on their own or reach out to additional support resources when needed.
• Is persistent when working through Google Support cases.
• Comfortable working behind the scenes in a white-label agency environment.

Key Responsibilities

• Monitor a large portfolio of Google Local Services Ads accounts, spending properly, generating leads, etc.
• Spot and investigate issues such as limited or no spend, lead delivery problems, disapproved assets, and missed lead responses, then decide on next steps.
• Open and follow up on Google Support cases until issues are resolved.
• Manage a portfolio of Google Ads accounts for local home-services businesses, including new account builds, regular optimizations, testing.
• Monitor PPC budgets, conversion tracking, search terms, ads, keywords, and bidding, and recommend fixes when something is off.
• Keep accurate account notes, issue logs, and status updates.
• Write clear internal updates/reports on performance & recommended strategy.
• Escalate issues that need strategic, client-facing, or leadership input.
• Help set up and onboard new LSA accounts as account volume grows.
• Help improve internal checklists, workflows, and quality control, and support lead dispositioning, call review, and lead-quality analysis as those services are added.

Qualifications

• 4+ years of Google Ads experience.
• Experience setting up and managing Google Local Services Ads & Google Ad Campaigns.
• Strong spreadsheet proficiency.
• Strong written & spoken English communication skills.
• Proven ability to follow recurring account-review processes consistently.
• Experience with home-services, local-business, or lead-generation accounts is a must.
• Experience with Google Support cases and LSA troubleshooting.
• Experience reviewing lead response rates, missed calls, lead quality, or lead disposition is a plus.
• Agency experience managing multiple client accounts, including both LSA and PPC, is preferred.