Content Strategist – Instagram or YouTube

Schedule: Monday to Friday, 9 AM–5 PM Argentina time

Statiq is a performance creative agency built around the belief that creative conviction—not volume—is the real competitive advantage.

We help brands create smarter, more effective content by combining strategic thinking, performance insights, strong creative direction, and a deep understanding of what captures attention online.

Our work is grounded in what actually performs, but shaped by original ideas, clear messaging, and deliberate creative judgment. Our goal is simple: create content and advertising that connects with audiences, strengthens brands, and drives measurable business results.

At Statiq, we want our team to feel supported both professionally and personally. Our compensation and benefits package includes:

• Fully remote opportunity
• Birthday off
• Growth & impact in a fast-growing, international team

About the Role

We’re looking for an Instagram Content Strategist to help grow our CEO’s personal brand through compelling, insightful, and engaging organic content.

Take a look at the account you’ll be helping grow:

Instagram: @adswithsimon

This isn’t your typical social media management role.

We’re looking for the creative mind behind the content — someone who can spot interesting trends, find fresh angles, write compelling hooks, and transform complex marketing concepts into simple, engaging stories.

You’ll focus primarily on Instagram Reels, carousels, and Stories, working closely with our Marketing and Creative teams to bring ideas to life.

You won’t be responsible for filming, designing, or editing. Your focus will be on research, strategy, ideation, storytelling, and scriptwriting.

If you love understanding why content goes viral, enjoy writing scripts that sound natural, and have a talent for making complicated topics interesting, we’d love to meet you

What You’ll Be Doing

• Research trends, conversations, and emerging topics across marketing, advertising, Meta Ads, paid media, and creative strategy.
• Identify fresh, original content angles that resonate with our audience.
• Develop engaging ideas for Instagram Reels, carousels, and Stories.
• Analyze successful content to understand what drives engagement, shares, and saves.
• Build and maintain a consistent pipeline of creative content ideas.
• Leverage AI and research tools to accelerate your workflow while maintaining originality.
• Write compelling, conversational scripts for short‑form videos.
• Create attention‑grabbing hooks that make people stop scrolling.
• Translate complex marketing concepts into clear, accessible, and engaging content.
• Develop storytelling structures that keep viewers interested from beginning to end.
• Adapt messaging and tone to connect naturally with a primarily U.S.-based audience.
• Refine scripts based on feedback and performance insights.
• Develop clear creative briefs that bring content ideas to life.
• Provide guidance on visual elements, on‑screen text, and content structure.
• Collaborate with designers, video editors, and the Marketing team.
• Work closely with leadership to transform industry insights and expertise into engaging content.
• Ensure every piece of content aligns with the CEO’s personal brand and voice.

Content Performance & Optimization

• Review content performance to understand what resonates with the audience.
• Identify successful topics, formats, hooks, and storytelling techniques.
• Apply performance insights to continuously improve content quality.
• Experiment with new ideas, creative angles, and content formats.
• Help establish a repeatable process for producing high‑quality organic content.

What We’re Looking For

We’re looking for someone who combines strong creative instincts, excellent writing skills, and a strategic understanding of social media.

You Might Be a Great Fit If You:

• Have hands‑on experience in content strategy, social media strategy, copywriting, or creative strategy.
• Have developed organic content strategies for Instagram, particularly Reels and other short‑form formats.
• Know how to write compelling hooks, engaging scripts, and conversational content.
• Understand what makes people stop scrolling, watch, engage, and share.
• Have excellent written English and can create content that sounds natural to a U.S. audience.
• Can simplify complex topics without losing their meaning.
• Are curious about digital marketing, paid advertising, Meta Ads, and performance creative.