Events Marketing Specialist

About the job Red Hat's Marketing team is looking for a Sr. Marketing Specialist to join us in the Latin America region to lead the regional strategy and orchestrate the development and implementation of major in-person and digital events in Latin America. As a Marketing Events strategist, you will be responsible for creating quality experiences to engage customers, partners and internal audiences, building brand affinity, awareness and demand for Red Hat solutions, and supporting regional business goals for net new logos acquisition and account expansion. You will orchestrate the execution of multiple projects working with regional and global teams and supporting regional stakeholders. Working within the Regional Demand Center team, this role requires Serif working closely with Field Marketing and Partner Ecosystems Marketing teams to align to common business goals, design an integrated strategy to engage different audiences, recommend tactics and formats according to objectives, generate curated content, coordinate regional and global speaker participation, and design end‑to‑end digital experiences to amplify regional coverage. The role also involves understanding platforms that support virtual events and creating event kits such asظم landing pages, customer emails, webinars and speaker coordination in Spanish and Portuguese. What you will do Plan and execute major regional in-person and virtual events and customer engagement activities aligned to business priorities forisu cross‑industry and segment audiences, including Summit, Summit Connect, and Red Hat One. Consult with the regional Marketing team to recommend optimal formats for in‑person events and digital tools for virtual events. Define the audience acquisition strategy and work closely with the Comms team to create an integrated 360º plan. Create and develop high‑quality experiences to engage customers and partners at various stages of the customer journey. Work closely with regional Marketing teams to support key sub‑regional events, and with the Enterprise Marketing team to execute executive‑engagement initiatives such as Executive Exchange, C‑Level roundtables, and “EBC on the Road.” Coordinate the creation and localization of content deliverables for events, including emails, landing pages, newsletters, and other assets. Measure event results against KPIs and deliver performance reports to stakeholders. What you will bring Bachelor’s degree in Administration, Marketing, Communications or a related field. At least 7 years of experience executing in‑person or digital events. Excellent project management and planning skills. Excellent communication skills at all levels. Proven knowledge of marketing tools. Extremely well organized and detail oriented. Ability to manage time and juggle multiple priorities to deliver high‑quality results. Ability to travel to cover international events. Fluency in Spanish and English; Portuguese is a plus. About Red Hat Red Hat is the world’s leading provider of enterprise software solutions, using a community‑powered approach to deliver high‑performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments—from in‑office to office‑flex to fully remote—depending on the role’s requirements. Red Hat encourages creativity, passion, and problem‑solving in an open, inclusive culture. Inclusion at Red Hat Red Hat’s culture is built on open‑source principles of transparency, collaboration, and inclusion, empowering people from diverse backgrounds and perspectives to share ideas, challenge the status quo, and drive innovation. We aim to give everyone an equal opportunity to experience our culture, celebrate all voices, and foster a truly inclusive environment. Equal Opportunity Policy (EEO) Red Hat is a proud equal‑opportunity workplace and affirmative action employer. We review applications without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, pesado, veteran status, genetic information, disability, medical condition, marital status or any other basis prohibited by law. Additional Statements Red Hat does not seek or accept unsolicited CVs or resumes from recruitment agencies, and we are not responsible for any fees related to unsolicited CVs. #J-18808-Ljbffr