Paid Media Strategist

hace 2 semanas

Rosario, Argentina Power Digital Marketing A tiempo completo

Join to apply for the Paid Media Strategist role at Power Digital Marketing . Power Digital Marketing is a tech‑enabled growth firm driving revenue and brand recognition for leading and emerging companies worldwide. We partner with clients across SEO, content, paid media, social, programmatic, and more, supported by our proprietary nova platform. Responsibilities Manage paid search campaigns for enterprise‑level clients, including daily optimizations and high‑level strategy changes. Provide intelligent analysis, insights, interpretation, and action plans based on campaign performance data and client KPI sources (e.g., Salesforce, HubSpot). Participate in weekly department scrums and training sessions to advance channel knowledge. Continuously improve campaign performance against client goals. Maintain frequent and excellent communication with internal teams and external clients. Utilize AI and outsource resources to improve workflow where possible. Contribute to the development of new training materials. Employ AI technologies to optimize business processes. Leverage Power Digital's Nova ecosystem as it relates to the paid media department. Requirements 3–4 years of digital marketing experience with 2+ years in an agency setting. Experience with ABM‑specific DSPs such as Demandbase, 6Sense, Terminus, etc., and deep understanding of intent data integration. Minimum 3 years of hands‑on experience with paid media channels, specifically on large, enterprise‑level accounts. Expertise in campaign development and optimization: bid optimization, keyword research, ad copy development. Experience managing complex client org structures within B2B e‑commerce, hybrid, and sales‑led organizations. Significant campaign management experience in LinkedIn, Performance Max, Bing Ads, ABM DSPs, YouTube Ads, Meta, Display Advertising, Local campaigns, Content Syndication. Proficiency in Google/Microsoft Office, Google Analytics, and funnel marketing knowledge. Strong ability to formulate meaningful insights from data beyond statistics. 3‑6 accounts (complex/large) with a team‑member EBITDAM, maintaining below 10% client churn. Seniority level Mid‑Senior level Employment type Full‑time Job function Advertising We are an Equal Opportunity Employer and value diversity in race, gender identity, age, disability status, veteran status, sexual orientation, religion, and more. #J-18808-Ljbffr

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