Digital Marketing Specialist

hace 3 semanas

Municipio de Neuquén, Argentina Virtustant A tiempo completo

Digital Marketing Specialist (Part‑Time) Company: Virtustant Job Description We are seeking a Part‑Time PPC Specialist with strong experience in Google Ads, Meta Ads, and the use of artificial intelligence tools to enhance campaign performance. The ideal candidate will be responsible for managing and optimizing paid advertising campaigns across multiple platforms, using AI insights and data analysis to improve efficiency, targeting, and ROI. Responsibilities Plan, execute, and optimize PPC campaigns on Google Ads and Meta Ads. Use AI‑powered tools to automate bidding strategies, audience targeting, and ad performance analysis. Conduct keyword research, ad‑copy testing, and audience segmentation to maximize results. Analyze campaign data to generate insights and recommend improvements. Create clear performance reports for internal teams or clients. Stay current with PPC trends, platform updates, and AI marketing innovation. Required Experience and Qualifications Minimum 2 years of experience managing PPC campaigns across Google Ads and Meta Ads. Proven ability to use AI‑based optimization tools (e.g., Performance Max, ChatGPT, Jasper, or similar). Strong analytical and quantitative skills with experience interpreting large data sets. Experience with Google Analytics (GA4) and tracking performance metrics. Advanced Excel or Google Sheets proficiency for reporting and data analysis. Excellent written and verbal communication skills in English. Preferred Skills Knowledge of conversion‑rate optimization (CRO) and A/B testing. Familiarity with programmatic advertising and automation platforms. Experience using data visualization tools such as Looker Studio or Power BI. Understanding of machine‑learning applications in digital marketing. Personality Analytical mindset with strong attention to detail. Curious and proactive in exploring new tools and technologies. Results‑oriented, organized, and able to manage multiple campaigns efficiently. Collaborative, communicative, and adaptable to a fast‑paced digital environment. Software & Tools Google Ads, Meta Ads Manager Google Analytics (GA4), Looker Studio AI optimization tools (e.g., ChatGPT, Jasper, AdCreati​ve.ai) Google Sheets / Excel Project management tools (e.g., Asana, ClickUp, Monday.com) Schedule and Hours Schedule: 9 am to 1 pm EST; part‑time position. Salary & Benefits Part‑time position with flexible working hours. Opportunities for professional growth and continuous learning. Exposure to cutting‑edge AI and digital marketing technologies. Payment in USD or local currency according to candidate's preference. Seniority Level Associate Employment Type Part‑time Job Function Marketing Industries Technology, Information and Media #J-18808-Ljbffr

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