Influencer Marketing Strategist

Job Title: Creative Lead

About The Company

Our client is a baby and children's products company that sells baby gear and nursery products primarily online.

Job Description

Our client is looking for a highly experienced, data-driven Creative Lead to oversee creative strategy and execution across multiple teams, marketing channels, and influencer partnerships.

This is a senior leadership role for someone who understands how creative performance directly impacts revenue, customer acquisition, and profitability.

The ideal candidate combines strong creative instincts with a deep understanding of e-commerce, paid media, performance marketing, and analytics.

You should have experience managing multiple teams, overseeing significant marketing budgets, and using performance data to guide creative decisions and scale successful campaigns.

This person will be responsible for connecting creative strategy with business objectives, ensuring that campaigns are both compelling and commercially effective.

Responsibilities Of The Role

• Develop and lead the overall creative strategy across paid media, influencer marketing, and other marketing channels.
• Manage and coordinate multiple teams, including creative, content, design, video, and influencer marketing.
• Oversee creative development and execution for e-commerce campaigns, ensuring alignment with brand positioning and business objectives.
• Collaborate closely with paid media and performance marketing teams to develop, test, and optimize high-performing creative assets.
• Analyze campaign performance, customer behavior, and creative metrics to identify opportunities for growth.
• Oversee significant marketing budgets and ensure creative investments contribute to revenue growth and profitability.
• Establish creative testing frameworks to evaluate different concepts, hooks, messaging, formats, and visual approaches.
• Use data and performance insights to guide creative decisions, improve conversion rates, and reduce customer acquisition costs.
• Lead influencer and creator collaborations, ensuring content aligns with brand strategy and performance goals.
• Establish creative processes, workflows, and performance standards to improve team efficiency and output.
• Monitor industry trends, competitor strategies, and emerging creative formats to identify new growth opportunities.
• Present creative performance insights, strategic recommendations, and results to leadership.

Required Experience And Qualifications

• Extensive experience in creative strategy, performance marketing, e-commerce marketing, or a related senior leadership role.
• Proven experience managing multiple teams and leading cross-functional marketing initiatives.
• Strong background in e-commerce, ideally with direct-to-consumer (DTC) or consumer product brands.
• Significant experience working with paid media and performance-driven creative campaigns.
• Strong analytical skills and the ability to translate marketing data into actionable creative strategies.
• Experience managing substantial marketing budgets and making data-driven investment decisions.
• Strong understanding of key performance metrics, including ROAS, CAC, CPA, CTR, conversion rate, and revenue attribution.
• Experience developing and scaling creative testing strategies across paid advertising platforms.
• Experience working with influencers, creators, and user-generated content (UGC).
• Proven ability to connect creative output with measurable business results.
• Strong leadership, communication, and strategic decision-making skills.
• Ability to operate at both the strategic and execution levels in a fast-paced, growth-oriented environment.

Preferred Skills

• Experience scaling a DTC or e-commerce brand with significant annual revenue.
• Experience managing large creative production and paid media budgets.
• Experience working with Meta Ads, TikTok Ads, Google Ads, and other paid media channels.
• Familiarity with Shopify and e-commerce analytics platforms.
• Experience with attribution tools, creative analytics platforms, and marketing dashboards.
• Experience developing creative strategies for influencer campaigns and UGC advertising.
• Experience in the baby, children's products, lifestyle, or consumer goods industries.
• Experience working with distributed teams and external creative agencies.

Personality

• You are a senior leader who takes ownership and makes decisions confidently.
• You combine creative thinking with strong analytical and commercial judgment.
• You are comfortable managing multiple teams a