Sr Specialist Category Management Lifestyle

Sr Specialist Category Management Lifestyle Purpose & Overall Relevance for the Organization: At adidas, we have a clear purpose: “Through sport, we have the power to change lives.” This guiding principle shapes how we operate as a company, how we collaborate with our partners, how we create our products, and how we connect with our consumers. Our values represent essential behaviours and mindsets, reflecting the “You Got This” attitude we strive to see in every team member. This same purpose and mindset are at the heart of Concept to Consumer (CTC) role that enables consumer-focused category execution by coordinating product availability, impactful seasonal campaigns activations and driving in-season trading strategies. This role ensures cross-functional alignment and operational excellence across channels to deliver impactful consumer experiences and business results. Key Responsibilities: Generate and consolidate market and financial insights (incl. sell-out data), to inform category strategy, transforming it into actionable insights for category and commercial teams. Own the input of country range selection into planning systems, enabling a seamless end-to-end sell-in process. Monitor and report category performance in-season, identifying risks and opportunities to optimize sell-through. Support the briefing with local expertise to the business unit on needed articles, specific retailer needs and other volume and image driving opportunities, local market and category trends, and business opportunities to maximize the category's potential in the country. Be the key contact for local commercial and brand activation teams for the assigned category for the country, with a clear overview of the execution in the market, key channels and accounts through frequent trade and digital visits/review. Provide any required scenario analysis related to the Category, and participate in meetings to be fully on board on a Brand Activation perspective on status of the category, and take corrective actions in case they are necessary. Coordinate in-season trading strategies across channels, ensuring agility in response to market dynamics. Lead category activation planning in collaboration with Brand Comms, Omni, and channels teams. Manage campaign calendars and launch timelines, communicating changes and coordinating execution across functions. Ensure product availability by aligning with supply chain, demand planning, and account teams. Support discount and inventory strategies, including slow mover management and license expiration considerations. Facilitate cross-functional meetings and communications, acting as the central connector between CTC, channels, and brand teams. Key Relationships: CTC Category Leads Marketing Operations Brand Comms, SPOMA and Omnichannel Teams Demand Planning Supply Chain team Channels Knowledge Skills and Abilities : Strong analytical and reporting capabilities (e.g., Power BI) Deep understanding of consumer and market dynamics Excellent coordination and communication skills Proficiency in campaign planning and product lifecycle management Ability to manage complexity and drive cross-functional alignment Requisite Education and Experience / Minimum Qualifications: University degree or equivalent education Minimum 2 years of experience in category management, marketing, or commercial operations AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers. #J-18808-Ljbffr