Trade marketing Coordinator

hace 2 semanas


Municipio de Rincón de los Sauces, Argentina Pfizer A tiempo completo

Trade Marketing Coordinator – SOLA, Pfizer The Trade Marketing Coordinator – SOLA is responsible for leading the trade marketing plan execution in POS for the Internal Medicine portfolio with retail focused brands. Responsibilities Support CBL and CBM brand plan definition and implementation of portfolio strategies. Coordinate annual trade marketing plan deployment and performance measurement, analyzing CRM metrics working alongside commercial excellence/ BAI teams. Provide coordination support in retail events participation and budget management with wholesalers & pharmacy chains. Work along with the Marketing Coordinator and CBL in identifying growth opportunities and needs by region with Account Representatives. Analyze sales and market performance, competitive landscape. Follow up territory PoAs and perform analysis of the scope, impact and efficiency of promotional investment. Deliver monthly trade marketing reports by region ensuring visits, visibility, exhibition & distribution. Support the implementation and follow-up of omnichannel plans, tailor design and production of promotional materials for each pharmacy type, guaranteeing visibility and display at key POS. Define content and audience with CBL/CBM, articulating the correct implementation and development of materials with the Content & Channel Team. Responsible for Trade Marketing Tactical Matrix upload, follow up calendar initiatives and DME accomplishment with the financial team. Deliver monthly sample cycles and promotional materials for the sales force. Provide definition and documentation to the “Transaction center” to ensure mapp creation, compliance and flawless execution of events and initiatives. Coordinate logistics and contents of BU meetings, field force POAs, team buildings and training-related activities. Update the speaker program and database annually. Ensure messages are aligned with local and global policies. Qualifications English – Advanced level. University graduate. 3+ years of professional experience. Understanding of sales/marketing role in the pharmaceutical industry is desirable. Excellent communication and digital skills. Understanding of how to develop and use customer insight. Self‑Awareness & Emotional Intelligence; Strong planning and organizational skills. Teamwork capabilities. Advanced experience in Office suite (Power Point, Excel, Word). Data analysis and interpretation. Work location assignment: Hybrid. EEO (Equal Employment Opportunity) & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability. Job Details Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Business Development and Sales Industries: Pharmaceutical Manufacturing #J-18808-Ljbffr



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