Senior Media Manager

THIS JOB WILL BE FULL TIME AND FULLY REMOTE BASED OUT OF LATIN AMERICA. MUST APPLY IN ENGLISH Hey you - yeah, you Are you ready to produce TRANSFORMATIVE work that ignites growth? Do you enjoy working with super smart people who also don't take themselves too seriously and are out to play just as hard as they work? Here at Cardinal we are looking for an overachiever that believes in the same qualities we do: Think Critically Embrace the Adventure Never Settle Own your Actions Flock First Our agency has been named to the Inc. 5000 fastest growing companies in America three years running and while we are proud of our growth, we are most proud of our 97% client retention rate. Our team innovates nonstop, and our clients feel the benefits and stick with us for the long haul. We work remotely so we need self-starters who are good with a lot of autonomy. We don’t just want to change an industry; we want to change the world. Senior Media Manager Senior Media Manager will be responsible for day-to-day management of media campaigns from planning & strategy to execution, with modest supervision. The Senior Media Manager will report directly to the Media Supervisor who will assist with strategic development and planning. The Senior Media Manager should have strong client facing skills and be able to help lead client calls, reinforce strategy, and recommend testing or new opportunities. This role will support the Associate Media Director in a variety of aspects of media planning. The Senior Media Manager is responsible and accountable for the daily management of campaigns, including understanding and optimizing performance drivers and being able to provide actionable recommendations based on data. This person will need to work with the creative team on development of new client assets including messaging and design concepts. The ideal candidate for this role has direct experience managing Paid Search campaigns and is multi-faceted with a foundational understanding of paid social and display. Ability to apply best practices in social areas is a must and key to the candidate’s success. This is a client-facing role. JOB SUMMARY Successful end-to-end management of designated paid media accounts Meet pacing and KPI requirements for held accounts Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements. Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings Function as primary point of contact both internally and externally for all ‘owned’ accounts – responsible for pacing and performance of accounts Responsible for generating reporting, writing insights, and communicating with the client for designated accounts Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives) Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.) Responsible for continual testing, verification, and improvement of full-funnel structures REQUIREMENTS 4-5+ years of experience, primarily in Paid Search; ideal candidates also have experience in Paid Social, Programmatic, or both Required platform expertise: Google Ads; suggested additional platform familiarity: Bing, Meta, a DSP platform Experience managing paid media budget ranges above 100k per month Experience driving paid media strategy and testing Confident ability to communicate with and convince clients Great at reporting and insights, and great at identifying and optimizing towards client business goals Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results Excellent communication, problem solving and interpersonal skills Proficient in Microsoft Office Suite and Google Workspace Ability to interface both with internal team members and clients Ability to multitask and prioritize tasks effectively What’s in it for you? We expect great things from our team members. So, it’s only fair that you have high expectations for us too. From flexible schedules and work-from-home opportunities to competitive pay and parental bonding time, we’re always adding benefits to make working with us more, well, beneficial. Highlights 100% remote work with co-work space in Buenos Aires : For Buenos Aires locals, if you’re feeling like you want to escape from the house for a bit, mingle with the flock and have the in-person experience, then come join us at the BA Nest For those who would keep on the sweatpants and avoid a commute, that’s no problem too. We want you to be where you feel energized and where you can do your best work Flex Time : Need to run out for a few hours for an appointment or personal issue? Go for it and make up the time on your schedule. Or if you need a whole day, go ahead and take it off. As long as you are pulling your weight and meeting Cardinal qualities, we’re all about flexibility. Unlimited PTO : Need I say more? Plus summer Fridays where you can log off 2 hours early to get the weekend started $$$ and Benefits : We understand that talented people are in high demand these days, and we’ll compensate you accordingly. In addition to generous pay, we also offer a health insurance contribution. Healthcare Stipend : $50.00 monthly stipend for healthcare/insurance cost Public holidays : We recognize select public holidays in your country, so you don’t miss out on spending quality time with friends and family If all of this sounds interesting to you then please feel free to reach the flock out to us #J-18808-Ljbffr